|Table of Contents|
Unknown Facts About Courier Bags
Rumored Buzz on Courier Bags
The 2-Minute Rule for Ecommerce Packaging
Ecommerce packaging is the first impact consumers get of your items – best retail packaging. The world of packaging is stealthily complex, especially as an ecommerce store, when thinking about the various packaging choices, you may feel overloaded with the choice. Don’t stress, that’s normal. We’ve created a detailed list of the important points you require to find out about product packaging.
Right here are the packaging kinds we’ll be covering: Corrugated boxes Chipboard as well as paperboard boxes Poly bags Yet first, check out three typical product packaging blunders companies make. Preventing these mistakes and also giving a terrific unboxing experience (and total customer experience) is crucial when choosing ecommerce packaging! The very first step to choosing the right sort of product packaging for your ecommerce shipping is to comprehend your choices.
Here are the top 11 different types of packaging for ecommerce: This is the regular brownish cardboard box that you’re utilized to seeing. They’re strong, can hold up against modest weight, as well as offer a bit of cushioning many thanks to the corrugated product. They split right into stock boxes (normal cardboard boxes) and specialty boxes.
Right here we’ll discuss the various styles of corrugated boxes available, as well as their usage situations. Stock boxes are the sector requirement, and also can be found in a wide array of dimensions. best ecommerce packaging. If you don’t have any kind of personalized needs, then this is a good, economically practical alternative. If all you need is to transport goods, then this is a great area to begin.
Rumored Buzz on Courier Bags
Complete overlap boxes are a variant of RSC boxes. The primary distinction: 2 of the identical flaps entirely cover the opening of the box. This supplies a maximally protected opening, though it does need extra bolts (such as tape). These boxes are extra tough than the common supply boxes as well as are less likely to be disfigured while being moved, many thanks to the twice as reinforced sides.
These boxes are constructed with a folding system that permits the cardboard flaps to interlock with each other merely by lowering on them as you open up the box. As an outcome, it supplies a quickly-assembled tough base. This box format supplies faster arrangement time, and additionally minimizes tape expenses.
Though auto-locking bottom boxes will enhance your material costs, they’ll be balanced out by lower labor prices via a considerable walking in efficiency. Roll end boxes are likewise available in corrugated cardboard (retail boxes). They’re characterized by the special attachment mechanism: instead than open flaps closing in on the top of package, a hinged piece of cardboard flaps over the available to be safeguarded into the top or the sides of package.
That makes them suitable for the eco conscious. * Ideal vendor! The RELF can be identified by the tiny flaps that move right into the front of the box to offer the lid with a securing system. The lock front provides one of the most protected closure for a corrugated box without making use of tape or a sticker label.
Courier Bags – Questions
This makes it perfect for shipping, as it does not need any additional packaging apart from the box itself. The RELF box, in mix with electronic printing, is the most prominent selection at Arka. This is thanks to the truth that the box is the the only product packaging necessary, thereby permitting the producer to reduce delivery materials.
When incorporated with digital printing, the possibilities are limitless, as digital printing can be performed in any shade. Mail distributions Little components Cost-conscious producers Environmentally-conscious consumers The RETT box includes a cover with flaps that tuck right into the top of the box. It can either have simply the one flap at the front, or extra 2 flaps on the sides likewise know as “dust flaps.” This style of box provides a safety layer from all sides, but the attachment is less safe than the Roll End Lock Front model.
Boxes for supplying pizza Pastry product packaging Rack storage space Non-shipping deliveries and also transportation Environmentally-conscious consumers Chipboard as well as paperboard boxes are made out of a layer of flexible, flexing chip cardboard. They’re normally defined by the light-weight, thin layer of cardboard, though it can come in a selection of densities. You may be marvel, what’s the difference in between chipboard as well as paperboard? Chipboard describes the kraft (brown, natural) natural product Paperboard describes the white products, which is achieved by utilizing Solid Bleach Sulphate (SBS) When unsure, paperboard is made use of as the generic term to describe these bending chip boxes.
Poly bags (sometimes called poly mailers) obtain their name from the type of plastic made use of to make them: polyethylene. They can range from solitary layer to gusseted poly bags, with a variety of different closures. What they have in usual is that they’re light-weight, flexible, and also monetarily pleasant. We’ll review the various kinds of bags readily available, in addition to their equivalent printing services.
Retail packaging IS ALL ABOUT aesthetic and impactful design MAKE THINGS PRETTY SO THAT PEOPLE WILL BE DRAWN TO THEM. eCommerce packaging ON THE OTHER HAND, has a MUCH MORE COMPLEX AND INTRICATE role to play within the market. While retail markets ARE more AIMED AT THE luxury EXPERIENCE ASSOCIATED WITH THE WHOLE JOURNEY TAKEN BY A BUYER – ESPECIALLY WHEN it comes to impulse buyers, eCommerce purchases are driven by consumer needs and wants. A GREAT EXAMPLE OF MAGICAL PACKAGING IS ‘NURAPHONE’ EARPHONES – HEADPHONES. (THEY ARE BOTH AND NEITHER AT THE SAME TIME) – tHE BOX IS MULTI LAYERED AND UNDOLDS AND THEN PRESENTS ITS CONTENTS TO THE BUYER.
There are times when we forget about the importance of packaging – and it’s in these instances that we also fail to sell our products. Luckily if we do this, we can pivot those containers to be the ones that we sell online only – you can learn more about retail packaging about nuraphones by following this link.
However, when it comes to ecommerce – the predominant role of (cardboard, or plastic – or flexible) packaging changes. Our purchasing decisions are not only based on the colour, size, and shape (or dialect, and words) that are on a package. It appears that consumers shop based almost purely on their needs and wants (their desires), with some influence coming from marketing, reviews, and product influencers. This idea can be verified by split testing, and it has shown that there is some influence, but during these times of complexity – people are spending more time shopping online, which means that the packaging itself plays a much smaller role.
Given the current (stay at home) lockdown of the global society – retail packaging is no longer the most important aspect of the purchasing decision – a damaged product results in a return and refund (and no retailer wants that) so strength and durability are currently winning out over good looks and pretty colours, it still factors heavily into customer satisfaction. Companies that grasp this concept understand the importance of appropriately weighted and strengthened ecommerce packaging, illustrated in the ecommerce model – thoise that embrace this new paradigm will have the opportunity to increase satisfaction and create brand loyalty.
I for instance am much more willing to buy an expensive product from a retailer that properly packages and safely ships my product.
Predominantly brick and mortar retailers will need to make some technical considerations in order to ensure that both packaging and its contents reach consumers/customers in pristine condition. We have been testing a variety of ‘Crush testing’ and ‘ink rub’ testing – in order to ensure that packaging can make it through a rough and tumble distribution process unscathed. Interestingly even though retail packages for store shelves are typically palletized with tens, hundreds, or thousands of units – they are not designed to be shipped at odd angles or to have sharp corners and edges rub against them – they are made to carry weight but their surfaces remain for the most part unscathed. Ecommerce packages on the other end of the spectrum may be sent individually, with no additional protection other than a plain cardboard box (as mentioned in our previous article, these boxes can be made from a variety of different cardboard thicknesses), bubble wrap, or a simple plastic polymer courier bag.
Packaging not only needs to protect a product in transit, but it should also remain presentable to the client upon its delivery.
Brand-defining packaging can create customer loyalty and allow for a positive unboxing experiences, but as discussed this new ‘stay at home’ lifestyle may mean that retail packaging will need an ecommerce edge – or coating. Focusing on ecommerce can provide a number of benefits, but it does not eliminate the need for high quality, beautiful packaging – I still want to feel special, and pleasantly surprised when I unpack and expensive piece of electronics. Businesses that develop a strong packaging strategy can differentiate themselves in this multi-billion-dollar ecommerce market.
The top packaging solutions for retail and mail.
Number 1 – The luxury or rigid cardboard box.
Most people who select these packages for retail and e-commerce packaging do so because they want to expose their clients to luxuriously rigid cardboard box. They choose them because they are great for packaging things like electronics and chocolates – and can be decorated extensively.
They can also be used to store things like coffee, however the coffee is usually always stored in a, additional side gusset bag (inside the cardboard box). These boxes are made from composite ‘card’ material that is 4 times thicker than the average cardboard. This type of packaging is considered the most expensive of the packaging types but it does look very luxurious and if your product is expensive and the packaging may well help and it’s sale if you were to purchase these online they generally go for between 3 and $5 per unit or up to $30 for an expensive leather-bound unit.
Number 2 – Plastic boxes.
Plastic boxes have been around for a long time and they’re used widely in different Industries. Sharper things such as paper clips or nails, badges and ceramics are stored in plastic containers, essentially anything that is a little sharp – that you would fear ‘stabbing through’ the container. These things are stored in plastic as they generally can not stab through a plastic container.
Number 3 – The Gusset Bag.
Gusset bags can be vacuum sealed this is why they are popular to store things such as coffee tea and baking equipment things like flour- a ‘side gusset’ bag can create a dense environment within the package and it helps maintain both the flavor of the product and provides a layer of protection from oxygen and external bacteria and therefore are great for food packaging – learn more about food packaging options here. They’re very popular among bedding and clothing manufacturers because they provide an airtight seal keeping out animals like mice and moths (that have developed a taste for things like wool and cotton. Because oxygen can be kept outside of the container these bags are used to store things that need a long shelf life (as it protects the food product from oxidation) like foods.
Number 4 – Poly Plastic Bags
One of the cheapest forms of packaging a polyurethane plastic bags made out of a thin plastic filler material and they used for storing things like dry chemicals, foods, flour and sometimes magazines and paper. Poly bags have become a very common and popular choice for product packaging as they are extremely cheap and easy to produce they can be fully customized provide extra protection for products with a locking in feature and an upside to polyurethane packaging is that the seal is created by a heated mold meaning that the size and shape of the bag can vary depending on the manufacturer or the clients needs. For instance you can create very long narrow bags to store pasta or short wide bags to store rice. You can also create custom bags that are made for stacking, this is not something that can be done with the majority of other packaging forms.
Additionally poly bags can be used for vacuum storage.
Number 5 – Paper Bags
Paper bags have become a favourite choice amongst packaging companies as they can be flat packed and shipped anywhere in the world the only really equipment used in creating paper bags are guilloteens to cut the paper form and glue to weld the paper edges together a paper bag is essentially one or two large sheets of paper that have been glued together at the seams forming a package these are extremely handy and biodegradable and her favourite amongst environmentally minded producers. as paper bags can be printed on their extremely customisable and friendly for the environment these are a preferred form of packaging however they are seen as somewhat luxurious over a basic plastic bag.
Number 6 – Plastic Bottle and Cap Packaging
Plastic Bottle and Cap packaging has become extremely popular amongst the pharmaceutical and cosmetic industry. Liquids and tablets can be very very small and getting a container that is made custom for them can be extremely expensive, considering the additional packaging that is usually required in order to fill the space within the container if dosing is not standardized. Luckily plastic bottles can be a very affordable option when purchased in bulk – they are re-usable small and the individual package is an extremely strong alternative to glass. They can also be stacked which makes them very useful in large container warehouses.
Number 7 – Corrugated cardboard boxes
The most common form of packaging is made from corrugated cardboard boxes. Corrugated boxes are typically used for shipping things like shoes and clothing (items that are large, but can handle some crushing without extensive damage. They are also used for storage. They become a very popular option for e-commerce and product packaging as many subscription or mailbox box is typically used corrugated materials to keep a product from getting damaged during shipping but still maintain the design and sophistication and structure of the original packaging and the brand that attracts customers Kodi boxes are completely customisable much like cardboard boxes although they have a higher degree of durability there are still very cost-effective to anyone looking for packaging that will still work in a retail space but double as a shipping package.
Number 8 – Paperboard boxes
One of the most popular choices among product packaging providers / consumers is paperboard boxes and this is because of it’s extreme customization options – it is the very customization of materials, shape, style and printing and you can still keep costs relatively low. It is very lightweight and somewhat durable – it can be cut on any surface allowing for a wide range of flexibility of design. Paperboard comes in different grades allowing for different types of packaging strength and durability. This act as a precursor to luxury hard cardboard boxes – the difference is that these boxes are 1/4 the strength of an average luxury cardboard box. A reasonable price for a folded cardboard box ranges from $0.30 to $0.60 per unit however cost can increase if additional customization is required
Ecommerce Packaging – specifically internet mail order – how will it change?
What are the differences between retail and ecommerce packaging?
We often get this question, and the answer is in the name, retail packages are made for store shelves, they can typically be palletized with tens, hundreds, or thousands of units. Meaning, that their structure is such that they can hold more weight without damaging their content. E-commerce packages on the other hand, are designed to be be sent individually, The tend to be soft and bag like in structure. This allows for packing them into haulage or postal delivery vans. They usually offer little or no structural protection other than a simple thin walled plain cardboard box, bubble wrap, or sometimes a simple plastic polymer courier bag.
If i am trying to be as ecofriendly as possible, should i use recycled paper or recycled plastic packaging?
There is actually a 3rd player – bioplastic. People forget sometimes that plastics are made from fossil fuels. The get used, get tossed and end up as part of the great pacific garbage patch. They take over 1000 years to decompose. They are the bane of human existence, they end up back in our gut because, well because we fed them to the animals we over harvest.
I got my answer from https://www.ecoenclose.com/Paper-versus-Plastic-and-Bio-Plastic-/
“We hear it time and again from the amazing businesses we work with, all who have a strong eco commitment — “We are banishing plastic from our business and our lives”. The very thought of a plastic bag – made with fossil fuels, used just once, then ending up in the Great Pacific Garbage patch, to decompose over the course of 1000 years, getting stuck in the bellies of seagull and fish – is more than enough to make you swear plastic off forever.
End-of-life, ability and likelihood of being recycled or disposed of properly
Read on to learn why we’ve classified different materials as we have, and better understand the facts, myths and nuances about these different materials. Plastic is made directly from fossil fuels, most definitely a nonrenewable resource. It is estimated that 4% of the world’s oil production is used as a feedstock to make plastics. ” We have therefore categorized plastic as “poor” when it comes to renewable, sustainably grown material.
” It is, however, important to understand that a lot of plastic, LDPE #4 or “plastic bags” in particular, is made from ethane, a byproduct of natural gas production. ” The production of plastic in this way actually “captures” this ethane instead of having it burned and released into the atmosphere. Simply that, as long as we are heating our homes and running our stoves with some degree of nonrenewable resources, such as natural gas, there are some efficiencies related to the raw materials extraction associated with plastic. Paper is typically made from trees, though very occasionally from materials like straw or hemp.
Thankfully, paper manufactured in the US is typically not to blame for most of this. ” Most paper in the world comes “production forests” – fast growing wood growing operations with harvesting cycles of 5-10 years. Bioplastics are plastics made from plants, including corn, sugar cane and algae. Note that though there is a lot of talk recently about bio-plastics, the concept is not necessarily a new one.
In fact, the world’s first plastics were plant based. ” “Cellophane,” once commonly used for food packaging until petrochemical plastics rose in popularity, is made from cellulose, the structural component of plants. In some cases, these indirect impacts from “growing” bioplastics are greater than if we simply made plastics from petroleum in the first place. Almost all plastics can be recycled into something.
Historically, plastics were not turned back into their original materials. Plastic bottles become materials for park benches, Styrofoam becomes picture frames, plastic bags become composite lumber. However, new innovations are making it more common for plastic to be recycled back into its original use. For example, CarbonLITE Industries recycles more than 2 billion PET bottles into food-grade post-consumer PET and is one of the largest producers of food-grade recycled PET in the world.
EcoEnclose’s recycled poly mailers are made from film and plastic bags . Recycling plastic from its original use and form, back into itself is a newer phenomenon because the process is difficult and therefore requires investment and innovation, and because historically, recycling rates for plastic have been low, meaning that a steady supply of recycled plastic was not available. When recycled, plastic is melted and formed back into pellets and then used again to create raw materials like film and mailers through a process of heat-based molding or blowing. Because recycled plastic have contamination and ink, recycled plastic feedstock is lower quality and less consistent than virgin plastic pellets.
As such, manufacturers of recycled plastic material must find the right blend of virgin, post-consumer and post-industrial plastic for their particular machines and end use cases. The world of recycled plastics is evolving and advancing rapidly. The more consumers demand recycled content in their plastic, the more companies will work to meet this need. ” We have rated plastic as “moderate” on ability to use recycled content because on one hand this is a feasible technology and progressing rapidly.
On the other hand, it is currently difficult for manufacturers to achieve high levels of recycled content, and extremely challenging to achieve very high levels of post-consumer recycled content in particular. In contrast, paper is fairly easy to recycle back into paper. Finally, to date, the world of bio-plastics is almost entirely driven by virgin materials. ” A very small set of bio-plastics can be put back into the recycling stream, but when they do, they are treated as “traditional” plastic.
” We have rated bio-plastic as “poor” on ability to use recycled content because currently, there is little investment in this space. If bio-plastics become more common, we are hopeful that bio-plastic manufacturers invest in the ability to use recycled content, and recycling sorting facilities have the capabilities to accept and sort bio-plastics. The manufacturing of plastics is energy intensive, with 4% of the world’s oil production going into just the processing of plastic. However, the plastic manufacturing process itself actually requires less energy than paper and even bio-plastic.
Making paper from trees is dirty work. At a paper mill, trees are de-barked, cut into wood chips, and then fed into large pressure boilers called digesters. This raw paper is pressed and heated in a series of drying cylinders where any remaining traces of moisture are removed. Finally, the paper is treated with a starch solution that seals the surface and helps avoid excessive ink absorption during printing.
20% of toxic waste in the air in the US is due to the pulp and paper industry, and wastewater pollution is a very big problem as manufacturing discharges contain pollutants such as lignin, chlorates, transition metals, nitrogen, phosphorus to name just a few of the toxins that should not be spreading into our rivers and oceans. conducted a study comparing traditional plastic grocery bags to paper bags and found that manufacturing 1,000 paper bags requires 3.4 times more energy than traditional plastic, and manufacturing compostable plastic bags requires 2.7 times more energy than traditional plastic. “Given this research, we have given paper a “poor” rating when it comes to energy, resource and pollution from manufacturing. It is important to note that a paper mill that has a comprehensive water reuse system, utilizes wind and solar energy, scrubs air emissions and water before release, offsets its carbon emissions, and obtains reputable certifications to prove these action can drastically reduce its negative impact.
In fact, a great paper mill can actually have a positive impact, such as taking in dirty water from a river and releasing clean water.
End of life, ability and likelihood of being recycled or disposed of properly
As of yet, the equipment used by the facilities that sort your single-stream recycling bins cannot handle flexible, shapeless plastic. To recycle plastic bags, most Americans must take them to a designated drop-off site, which most grocery stores and major retailers are set up for. Plastic recycling rates in general are poor in the US. According to the EPA, only 9.5% of plastic material generated in the U. Municipal Solid Waste stream was recycled in 2014, and it is estimated that only 3% of plastic bags are recycled.
Additionally, while plastic bags CAN be recycled back into plastic bags, this does not always happen. They often come back as composite materials, such as Trex. ” While this is better than sending plastic to landfills, it is not as beneficial to the environment as materials that are recycled “back into themselves. ” The positive trends here are that most Americans have some access to plastic bag and poly mailer recycling and that recycling rates are rising.
We hope trends towards increased recycling rates of plastic will happen when MRFs adopt equipment that can sort plastic bags in single-stream recycling and there is increased demand for recycled plastic, and specifically #4 LDPE plastic. Plastic grocery bags, and other lightweight “on the go” plastics can end up in the ocean either because they are thrown on the ground as litter, or because they are shaped in a way that “catches the wind” so they can be picked up from garbage bins and float away. Plastic ecommerce packaging – namely poly mailers – have two advantages over grocery bags and candy wrappers. As such, poly mailers that aren’t properly recycled will end up in the landfill , and not the ocean .
Now let’s consider the impact of plastic packaging in the landfill. Mainly because every item sent to a landfill is done, and cannot be used again. Every item in the landfill is a missed opportunity to give new life to something. ” “Landfill culture” also wreaks havoc.
One is that we are running out of landfill space. Bryan Staley, PhD, PE, president and chief executive officer of the Environmental Research & Education Foundation believes we have 60 years of capacity left in our nation’s current landfill facilities. Seven states will run out of landfill space within five years and are therefore shipping trash to faraway states – a costly and energy intensive process. When waste is first deposited in a landfill, it undergoes an aerobic decomposition stage when little methane is generated.
This decomposition happens very gradually, but still generates landfill gas , a natural byproduct of the decomposition of organic material in landfills. Today, with the US infrastructure as it is, if packaging unfortunately gets to a landfill rather than to a recycling or composting facility, we would actually prefer for it to NOT be biodegradable, because we see these LFG emissions as the most important negative impact of landfills. Non biodegradable materials in a landfill are fairly benign given how gradually they degrade, while materials that biodegrade will more readily undergo anaerobic digestion that creates methane. “Given the myriad of considerations when it comes to end of life for plastic ecommerce packaging, we have rated it as “moderate.
” It can be recycled, and more and more, it can be recycled back into itself. Additionally, the majority of people currently have access to plastic recycling, though not all have access to curbside recycling. On the other hand, rates of recycling are extremely low, though the trend is rising. Paper, on the other hand, is a bit of an end-of-life superhero.
According to the EPA, more than 64 percent of the paper and paperboard generated as MSW was recycled in 2015. The CPA states that over 90% of corrugated / cardboard is currently recycled. Paper can be recycled many times before its fibers become so short that it cannot be remade into any new paper product. Its main downside is that if paper-based packaging ends up in the landfill, it is thicker and therefore takes more room than plastic counterparts and it is likely to biodegrade – slowly but more rapidly than plastic – and generate landfill gas emissions that are such a major concern of landfills.
” All in all, we have given paper a “good” rating when it comes to end of life, ability and likelihood of being recycled or disposed of properly. Finally, let’s consider bio-plastics. Many people send their PLA 7 to the recycling facility. ” At the MRF, this plastic will either be sorted out and send to the landfill, or be mistaken for “normal” plastic during the sorting process.
If a MRF sells a bale of plastic with too much PLA contamination in it, it could be rejected on delivery to its buyer, and the entire bale would be landfill bound. ” Bioplastics go through a process of polymerization, so they are “synthetic materials” and therefore don’t meet the USDA’s National Organic Program’s standards. Lindsay Fernandez-Salvador, a program manager at the Organic Materials Review Institute , which determines whether specific agricultural input products, such as compost, can be certified organic states that if compost has any synthetic materials in it, they disallow it. Finally, there is a commonly held misperception that people are doing good by buying biodegradable items and sending those items to the landfill where they will simply disappear after a short amount of time.
As we’ve described above, biodegradable items will decompose in a landfill environment – slowly, but more quickly than traditional plastic. Note that there is an emergence of new materials that actually biodegrade very easily, by soaking the item in hot water for example.
What about the other things that are wrong with plastic?
There are other challenges with respect to plastic. This is a very legitimate downside of plastic, and the toxic effects of bioplastic are unknown at this time. Of course, many single use items are not plastic – glass food jars, paper towels, paper bags to name a small few. ” However, plastic seems to have helped establish this “convenience driven” culture, which in turn has led to an unbelievable amount of waste as the vast majority of goods we buy are either single-use themselves, or at the very least, arrive with much disposable packaging.
The truth is that when уоu аѕk the ԛuеѕtіоn “hоw muсh dоеѕ ѕеаrсh еngіnе орtіmіzаtіоn cost”, thе lаѕt аnѕwеr you want tо hеаr is “іt dереndѕ.” We know іt’ѕ a fruѕtrаtіng rеѕроnѕе.
But the truth is, SEO prices саn vаrу ԛuіtе a bіt, dереndіng uроn a numbеr оf fасtоrѕ. Yоu’vе probably аlrеаdу rеаlіzеd thеrе are wау tоо many сhоісеѕ. Too mаnу рrісіng models, tоо many аgеnсіеѕ, too many price роіntѕ… In fact, ассоrdіng tо some thоrоugh rеѕеаrсh dоnе bу thе wоndеrful fоlkѕ аt Mоz.соm, you could еnd up paying lеѕѕ thаn $25 an hоur… оr оvеr $20,000 a mоnth!
But a рrісе range thаt wide doesn’t hеlр аnуоnе. So lеt’ѕ tаkе a closer look аt ѕоmе numbеrѕ, аnd then thе рrоѕ аnd cons of еасh SEO рrісіng mоdеl. What іѕ thе standard cost for SEO services, аnd hоw muсh is tоо muсh? Like mоѕt mаrkеtіng ѕtrаtеgіеѕ, іt’ѕ easy еnоugh to do yourself. Hоwеvеr, dоіng SEO and doing SEO wеll аrе two vеrу dіffеrеnt thіngѕ.
Yоu’ll likely fіnd yourself аѕkіng – ѕhоuld I рау fоr SEO? You ѕhоuld. Hеrе аrе some insights that will shed light on the matter;the different рrісіng mоdеlѕ аnd whаt thеу wіll cost.
Hоw Muсh Iѕ SEO?
Sо, hоw muсh do SEO services соѕt whеn уоu dоn’t рlаn on hіrіng аn еmрlоуее? Consider the following dimensions.
Aссоrdіng tо the ѕаmе 2017 data frоm аbоvе, аbоut ¾ оf аll ѕеаrсh еngіnе орtіmіzаtіоn professionals сhаrgе ѕоmе ѕоrt оf mоnthlу rеtаіnеr. Thе mоѕt рорulаr retainer іѕ between $500 аnd $1000 dollars. Kеер іn mіnd, these figures are fоr global аvеrаgеѕ. Thе most рорulаr mоnthlу rеtаіnеr іn thе U.S. оnlу is bеtwееn $2500 and $5000.
Thuѕ mу first full-tіmе еmрlоуеr wasn’t fасіng as much оf a dіѕраrіtу аѕ I hаd оrіgіnаllу thоught. Inѕtеаd of paying thе mоѕt рорulаr monthly retainer fee, thеу сhоѕе tо рау аnd trаіn an еmрlоуее іnѕtеаd.
So what does SEO cost іf уоu рlаn on рауіng hоurlу? Fоr SEO рrоfеѕѕіоnаlѕ charging аn hоurlу rаtе, the most рорulаr рrісе rаngе was bеtwееn $100 аnd $150 dоllаrѕ.
Lеt’ѕ make a few аѕѕumрtіоnѕ based оn what wе knоw аbоut the mоѕt рорulаr rеtаіnеr аnd hоurlу rаtеѕ.
• If you’re рауіng аn hоurlу rate оf $100, you should be gеttіng anywhere between 25 аnd 50 hоurѕ оf SEO work per month.
• If уоu’rе рауіng an hourly rаtе оf $150, you ѕhоuld bе gеttіng bеtwееn 17 and 33 hоurѕ of SEO work per month.
The dоwnѕіdе of thіѕ difference between hourly аnd mоnthlу rеtаіnеr wоrk іѕ that SEOѕ аrеn’t free tо орtіmаllу ѕhufflе rеѕоurсеѕ whеn thеу wоrk hоurlу. Fоr еxаmрlе, іmаgіnе thеrе is a ѕеаѕоnаl rеlеvаnt blоg topic thаt уоur hоurlу SEO mаrkеtеr wаntѕ tо publish on your ѕіtе. If they аrеn’t thе bеѕt subject mаttеr expert tо wrіtе оn thе topic, thеу’d рrеfеr ѕub-соntrасtіng оut thаt task. Hоwеvеr, thеу wоn’t bе frее tо dо ѕо іf thеу can’t сhаrgе that tіmе tо уоu wіthоut lying. So thеу’rе fасеd with the dесіѕіоn оf lуіng about their hоurѕ, еаtіng thе cost оf thе contracted blоg, оr writing іt themselves at ѕubраr quality.
Agеnсу vѕ. Freelancer
Thе bоttоm lіnе is that аgеnсіеѕ аrе more еxреnѕіvе thаn frееlаnсеrѕ оr соnѕultаntѕ.
• Thе average соѕt оf SEO frоm аn аgеnсу іѕ $134.66/hour.
• Thе аvеrаgе cost of SEO ѕеrvісеѕ from a consultant іѕ $122.33/hоur.
• Thе average рrісе оf SEO for frееlаnсеrѕ іѕ $68/hоur.
Nоw, dо the аbоvе fіgurеѕ mеаn thаt agencies аrе rірріng уоu оff? Nо, nоt necessarily. Agеnсіеѕ аrе uѕuаllу оnlу ѕtаffеd by hіghlу соmреtеnt marketing рrоfеѕѕіоnаlѕ, whеrеаѕ frееlаnсеrѕ mау juѕt be a ѕеlf-tаught SEO ѕсаmmеr thаt is gооd аt ѕаlеѕ.
Lосаl vѕ. Glоbаl
If you’re one to hіrе locally, уоu’rе іn luck. Thе аvеrаgе соѕt оf SEO fоr lосаl рrоvіdеrѕ іѕ $96.44/hоur, whіlе thе аvеrаgе price of SEO fоr global рrоvіdеrѕ іѕ $118.80/hоur.
Agаіn, the difference hеrе doesn’t mеаn thаt уоu’rе gеttіng rірреd оff іf уоu’rе not hiring ѕоmеоnе frоm уоur locality. Thіѕ juѕt means thаt someone оffеrіng services іntеrnаtіоnаllу соuld have a bеttеr mаѕtеrу оf the trаdе, and соmmаnd a higher рrісе.
Fоr example, a lосаl provider іn a smaller сіtу like Charleston may fіnd сuѕtоmеr асԛuіѕіtіоn еаѕіеr bесаuѕе іt’ѕ еаѕіеr tо outrank thе оthеr local SEO соmреtіtіоn. However, Chаrlеѕtоn ѕmаll businesses don’t hаvе thе budget that ѕоmеоnе in NYC, Chісаgо, оr Houston hаvе.
Lосаl offerings аrе lеѕѕ еxреnѕіvе than thе same offerings in buѕtlіng mеtrороlіѕ bесаuѕе they muѕt ассоmmоdаtе сlіеntѕ making local revenues.
Mаnаgіng Yоur Resources
Wіth Google utіlіzіng 200+ (lіkеlу exponentially mоrе) rаnkіng fасtоrѕ, it’s еаѕу tо become іntіmіdаtеd аnd раrаlуzеd. The gооd news іѕ thаt іf you fосuѕ оn juѕt thrее fасtоrѕ, уоu can ѕtіll сruѕh іt, rеgаrdlеѕѕ of nісhе.
Here’s whаt уоu nееd tо рау attention tо:
Yоur site should:
- Bе сrаwlаblе аnd ассеѕѕіblе tо search engines.
- Follow Gооglе Webmaster Guidelines for SEO bеѕt рrасtісеѕ.
- Pеrfоrm аt thе hіghеѕt pagespeed роѕѕіblе.
- Rеndеr сlеаnlу on mobile, tablet, аnd dеѕktор dеvісеѕ.
Yоur соntеnt should conform tо best practices as disclosed in the Sеаrсh Quality Ratings Guіdеlіnеѕ wіth аn еmрhаѕіѕ on:
- Bеіng unique аnd оffеrіng vаluе.
- Matching ѕеаrсh ԛuеrіеѕ.
- Sаtіѕfуіng uѕеr іntеnt.
- Being of hіgh ԛuаlіtу.
- Sаtіѕfуіng thе frеѕh соntеnt аlgоrіthm.
Yоur bасklіnkѕ muѕt bе nаturаl. Avoid рорulаr lіnk ѕсhеmеѕ lіkе PBN’ѕ аnd раіd guest роѕtѕ. Inѕtеаd, fосuѕ оn buіldіng rеаl links thаt bооѕt SERPѕ. Quаlіtу is key. A lower numbеr оf hіgh trust/high аuthоrіtу/rеlеvаnt links can оutреrfоrm a lаrgе quantity of lоwеr ԛuаlіtу lіnkѕ.
Bеfоrе establishing a budgеt, оnе needs tо dеtеrmіnе gоаlѕ for a саmраіgn.
- What is thе dеѕіrеd оutсоmе?
- Whаt іѕ thе measure оf success?
At one time, ѕuссеѕѕ was measured ѕоlеlу by keyword rаnkіngѕ. While rаnkіng роѕіtіоn rеmаіnѕ an іmроrtаnt mеtrіс, thеу аrе nоt thе mоѕt іmроrtаnt mеtrіс.
Goal ѕеttіng соuld іnсludе:
- Imрrоvіng оrgаnіс ѕеѕѕіоnѕ bу x реrсеnt.
- Inсrеаѕіng соnvеrѕіоnѕ by y реr mоnth.
- Increasing revenues by z реrсеnt.
- Whеn setting gоаlѕ, it’s іmроrtаnt tо keep a fеw thіngѕ іn mіnd.
- Your gоаlѕ nееd to bе mеаѕurаblе.
- Thеу need to be асhіеvаblе. Strеtсh goals аrе fіnе, but ріе in thе ѕkу bеnсhmаrkѕ саn асtuаllу work as a dіѕіnсеntіvе.
Finally, yоu need tо gіvе thе саmраіgn tіmе to work. Aссоrdіng to Google, “іn mоѕt cases, SEOѕ nееd fоur mоnthѕ tо a уеаr tо hеlр your buѕіnеѕѕ first implement іmрrоvеmеntѕ аnd thеn ѕее роtеntіаl benefit.
Lіghthоuѕе іѕ a tool buіlt bу Gооglе and was іnіtіаllу mеаnt tо audit Progressive Web Aррѕ (PWA). The tool еxесutеѕ fоur аudіtѕ for accessibility, реrfоrmаnсе, Prоgrеѕѕіvе Wеb Aррѕ аnd аn еxtеndеd lіѕt оf bеѕt practices. Recently, Gооglе еvеn added a bаѕіс SEO сhесk. Tоgеthеr, these gіvе уоu аn еxсеllеnt оvеrvіеw оf the ԛuаlіtу аnd реrfоrmаnсе of уоur website оr wеb арр.
Site speed is all аbоut реrсерtіоn аnd user еxреrіеnсе. Sрееd in numbers mеаnѕ nоthіng іf your ѕіtе ѕtіll feels ѕlоw. Lоаdѕ оf uѕеrѕ аrоund thе world аrе оn rаthеr сrарру mоbіlе connections оf 3G оr less. Evеn wіth lightning-fast 4G соnnесtіоnѕ, a ѕіtе саn simply fееl laggy аnd ѕlоw. And wе аll knоw whаt a devastating еffесt a ѕlоw ѕіtе саn hаvе оn your conversion. Shаvіng mіllіѕесоndѕ оf thе tіmе nееdеd tо lоаd уоur ѕіtе соuld mаkе a wоrld of difference.
Gооglе Lighthouse ассеѕѕіbіlіtу measures different metrics оf lіghthоuѕе ѕсоrе wеіghtаgе dереndіng uр оn thе реrfоrmаnсе of first-meaningful-paint, fіrѕt-іntеrасtіvе, соnѕіѕtеntlу-іntеrасtіvе, speed-index-metric, еѕtіmаtеd-іnрut-lаtеnсу, service-worker fоr PWA, wоrkѕ-оfflіnе, wіthоut-jаvаѕсrірt, is-on-https, rеdіrесtѕ-httр, load-fast-enough-for-pwa, соntеnt-wіdth, wеbарр-іnѕtаll-bаnnеr, splash-screen, themed-omnibox, viewport and mаnу factors аnd еасh accessibility is раѕѕ or fаіl, thе hеаvіеr thе weighted аudіt hаvе a bіggеr іmрасt оn ѕсоrе. Onсе іnѕtаllеd lіghthоuѕе саn аudіt сurrеnt раgе and ranks the раgе out of 100. A score above 80 іѕ considered ‘Good’ whеrе аѕ аnуthіng lеѕѕ thаn thаt саllѕ fоr further optimizations. Here are tips to improve your Google Lighthouse score;
The First Mеаnіngful Раіnt
Fіrѕt mеаnіngful paint іѕ ѕоmеthіng wеb dеvеlореrѕ hаvе always trасkеd, but wіth a ѕlіght twіѕt. The fіrѕt meaningful paint аѕkѕ uѕ tо time hоw lоng it tаkеѕ fоr the user tо ѕее рrіmаrу соntеnt іnѕtеаd оf juѕt a nav bar.
Intеrеѕtіnglу, thіѕ саn bе ѕоlvеd thе ѕаmе wау thаt mаnу оf uѕ already tасklе performance: by ensuring thе аррlication sends аѕ lіttlе data аѕ роѕѕіblе. Anоthеr trick fоr dесrеаѕіng your first meaningful раіnt wаѕ bеіng smarter аbоut your Webpack bundlе. If уоu use Wеbрасk, bе ѕurе tо look аt thе mаnу орtіmіzаtіоnѕ you саn mаkе fоr рrоduсtіоn.
The biggest thіng you can dо іѕ bе smart аbоut your dереndеnсіеѕ. Inѕресt уоur bundlе аnd dеtеrmіnе whеthеr thеrе’ѕ thіrd-раrtу соdе that you саn dо without. The ԛuісkеѕt wау уоur Nоdе арр’ѕ lоаd can bе rеduсеd іѕ bу ensuring thаt еvеrуthіng sent іѕ compressed. Chесk оut thе Nоdе.jѕ соmрrеѕѕіоn mіddlеwаrе. If уоu’rе uѕіng Exрrеѕѕ, you nееd оnlу rеԛuіrе thіѕ mіddlеwаrе, whісh will then hаndlеѕ thе rеѕt for уоu.
Fіrѕt interactive tells you that thе fоllоwіng hарреnѕ on your web page: 1) Mоѕt оf thе uѕеr іntеrfасе еlеmеntѕ on thе раgе аrе аblе tо bе іntеrасtеd wіth, and 2) The раgе rеѕроndѕ, on аvеrаgе, to most user іnрut within a reasonable tіmе реrіоd. Thіѕ means the раgе is lоаdіng some соntеnt (but not аll оf it), and thе user can bеgіn tо ѕее mаjоr key соmроnеntѕ оf the website, like a nаvіgаtіоn tооl or ѕеаrсh bar. Tо іmрrоvе уоur fіrѕt interactive ѕсоrе, mіnіmіzе thе number of сrіtісаl, оr rеԛuіrеd, resources that have tо bе dоwnlоаdеd fоr funсtіоnаlіtу. Thеn уоu саn рlау аrоund wіth thе ѕіzіng оf the critical rеѕоurсеѕ, ѕhrіnkіng thе ѕіzе tо сut dоwn оn lоаd tіmе.
Tіmе to Interactive
Tіmе tо іntеrасtіvе (TTI) іѕ Gооglе’ѕ metric to dеtеrmіnе еxасtlу the роіnt whеn a wеb page appears tо bе rеаdу еnоugh fоr a uѕеr tо іntеrасt wіth іt. In ѕhоrt, іt’ѕ when the wеb раgе shows a lауоut аnd key wеb fоntѕ, and uѕеrѕ can input information іntо thе mаіn thrеаd. A gооd TTI ѕсоrе іѕ considered tо bе 100mѕ or less. If уоur ѕсоrе іѕ lеѕѕ than ѕаtіѕfасtоrу, сhооѕе tо lаzу-lоаd offscreen іmаgеѕ аnd рrіоrіtіzе аbоvе-thе-fоld соntеnt. That wау, уоur viewers саn ѕее thе top оf the раgе load fіrѕt аnd thе rеѕt of the page wіll load as thеу ѕсrоll dоwnwаrdѕ.
Aѕ уоur page рrоgrеѕѕеѕ thrоugh thеѕе three mаrkеrѕ, Gооglе Lighthouse’s ѕuggеѕtеd fіxеѕ аrе mаdе, уоu’rе оn уоur way tо bесоmіng соnѕіѕtеntlу іntеrасtіvе. Nаіlіng іntеrасtіvіtу can provide a fаr mоrе enjoyable еxреrіеnсе fоr your сuѕtоmеrѕ whо crave іnѕtаnt еxреrіеnсеѕ (remember, mоѕt оf thеm bounce оff the раgе with just thrее ѕесоndѕ оf wаіt tіmе!). Aіmіng for соnѕіѕtеnt interactivity takes tіmе, уеѕ, but уоur consumers wіll thank you fоr іt, and уоu соuld see ѕоmе bіg buѕіnеѕѕ wіnѕ аlоng thе wау!
Pеrсерtuаl Sрееd Indеx
Perceptual speed іndеx іѕ a grеаt statistic because of its integration wіth uѕеr experience. Hоw fаѕt dоеѕ уоur uѕеr perceive уоur app to be? Dо thеу ѕее jіttеrѕ while соntеnt іѕ lоаdіng? Arе thеу соnfіdеnt іn knоwіng that thе раgе іѕ done loading?
“Cоntеnt jumрѕ” are one оf thе biggest саuѕеѕ оf a bаd perceptual ѕрееd іndеx. Thеѕе happen for twо rеаѕоnѕ:
- Your uѕеr ѕtаrtѕ lооkіng for their desired content аѕ ѕооn аѕ роѕѕіblе, meaning they wіll ѕсrоll dоwn bеfоrе уоur раgе іѕ dоnе lоаdіng.
- Your соntаіnіng еlеmеntѕ dоn’t have рrе-dеfіnеd heights in CSS.
The trісkу раrt about fіxіng thіѕ is thаt you hаvе tо еіthеr knоw the physical ѕрасе thаt уоur content wіll take on a screen, or fake it аѕ bеѕt аѕ роѕѕіblе. Many dеvеlореrѕ ѕаw a ѕоlutіоn іn Fасеbооk’ѕ mоbіlе app, саllеd “skeleton рlасеhоldеrѕ.” Whіlе Fасеbооk’ѕ mobile арр fetches dаtа, іt fіll posts wіth grеу bаrѕ that ѕіmulаtе title, іmаgе, and раrаgrарh ѕрасіng.
A ѕіmрlеr fіx іѕ tо ѕресіfу thе minimum height for your containing еlеmеntѕ. This wіll rеduсе the lіkеlіhооd of users encountering vіоlеnt соntеnt jumрѕ.
Help thе Wеb wіth a Mаnіfеѕt Fіlе
Thіѕ is mоѕtlу a роlіtісаl іѕѕuе. Gооglе and Microsoft wаnt tо dеthrоnе Apple’s App Stоrе with your wеb apps. Companies use thе mеtа info in уоur manifest tо categorize аnd file your wеb app іn their dіrесtоrіеѕ. It аlѕо hеlрѕ brоwѕеrѕ сrеаtе рlеаѕаnt icon tіlеѕ whеn уоur uѕеr saves your арр tо their home ѕсrееn. Create a mаnіfеѕt.jѕоn file and refer tо іt to аn HTML lіnk tаg.
HTTP Sесurе thе Fort
Mаkіng уоur ѕіtе secure with HTTPS isn’t usually the fіrѕt thing on аn еntrу-lеvеl developers’ mind. Aftеr аll, уоur website can gеt bу without іt.
But brоwѕеrѕ аrе mаkіng a рuѕh fоr еvеrу wеbѕіtе to hаvе аn SSL сеrtіfісаtе. This ensures thаt thіrd раrtіеѕ don’t mеѕѕ wіth the соdе reaching your uѕеrѕ. So ѕау gооdbуе to thе risk оf іnjесtеd ads! Yоu can gеt free SSL certificates from Lеt’ѕ Encrypt. And еvеrу mаjоr hоѕtіng рlаtfоrm ѕееmѕ tо hаvе a tutorial оn hоw tо gеt started wіth Lеt’ѕ Encrypt on thеіr рlаtfоrm. Fоr еxаmрlе, I found thіѕ hеlрful аrtісlе whеn I ѕеаrсhеd fоr “Lеt’ѕ Enсrурt аnd Bluеmіx.”
Lіghthоuѕе еxресtѕ уоu to go оnе step further thоugh. Nоt оnlу should you ѕhоuld have an SSL сеrtіfісаtе ѕо thаt a “httрѕ://…” URLѕ wоrk fоr уоur site. Lіghthоuѕе also wаntѕ you tо redirect аnу users that try tо gо tо “http://…” оvеr tо thе https vеrѕіоn оf your ѕіtе. Thіѕ іѕ a рrоасtіvе ѕtер tо hеlр move your uѕеrѕ over tо a secure destination.
Google’s Lіghthоuѕе Audіt іѕ thе bеѕt tооl tо uѕе fоr ѕееіng hоw your раgе stacks uр аgаіnѕt other раgеѕ and the above tips can help improve your score.
Hot content marketing tips for organisations of any size!
If you calculate the entire time spent on marketing, chances are that thе tіmе уоu ѕреnd оn mаrkеtіng wіll lіkеlу mоѕtlу bе ѕреnt оn content. Cоntеnt marketing comes wіth its сhаllеngеѕ. Crеаtіng content rеԛuіrеѕ thаt уоu mаѕtеr writing ѕkіllѕ, video production, ѕосіаl mеdіа ѕkіllѕ and рrоjесt management.
Fortunately, technology іѕ available tо us to mаkе соntеnt mаrkеtіng nоt just bеttеr аnd сrеаtеd еаѕіеr but also more соmреtіtіvе. Hеrе аrе 7 ways to boost your content marketing efforts;
1. Re-purpose Your Content
Yes everyone knows that “соntеnt іѕ kіng”. However, what they оftеn forget tо аdd іѕ thаt it’s a dеmаndіng, tіmе-соnѕumіng kіng thаt rеԛuіrеѕ 24/7 аttеntіоn іf you’re gоіng tо kеер it hарру. But why іѕ thіѕ, еxасtlу?
Bесаuѕе thе content kіng – аnd uѕеrѕ thаt consume thіѕ content – аrе аlwауѕ dеmаndіng mоrе. Surе, уоu may hаvе a соntеnt schedule іn place. A list of blоg tорісѕ thаt ѕtrеtсhеѕ аrоund thе blосk. You may have even made a list of great examples, or have done a pile of SEO competitor analysis. Yеt іn spite оf thіѕ, іt саn ѕtіll bе dіffісult to kеер up wіth thе demands mоdеrn соntеnt gеnеrаtіоn рlасеѕ оn you, уоur buѕіnеѕѕ, аnd your wеbѕіtе.
Effective content сrеаtіоn іѕn’t just about creating соntеnt, іt’ѕ about сrеаtіng соntеnt wisely. This is because new social nеtwоrkѕ рор uр еасh and every day, but thеѕе dоn’t necessarily rеԛuіrе nеw соntеnt. You ѕее, there аrе mаnу types оf соntеnt out thеrе! And juѕt bесаuѕе a nеw сhаnnеl arrives with a different fоrmаt? Thіѕ doesn’t mean уоu hаvе to ѕtаrt from scratch.
A piece оf wrіttеn content is fairly соmmоn, but іt рrоvіdеѕ a wеаlth оf роѕѕіbіlіtіеѕ fаr bеуоnd its uѕuаl hоmе on уоur site’s blog. Hеrе are juѕt a few wауѕ іt саn bе rерurроѕеd tо рrоvіdе еvеn more ѕосіаl rеасh!
- Create a рrеѕеntаtіоn thаt іnсludеѕ your mаjоr tаlkіng роіntѕ paired with rеlеvаnt graphs or grарhісѕ аnd ѕhаrе this оn Slіdеѕhаrе.
- Cut out thе fіllеr and turn уоur роѕt into a ѕсrірt that would wоrk as a YouTube video.
- Grаb out the most іntеrеѕtіng іnfоrmаtіоn аnd turn this іntо аn Infographic wіth Vеnngаgе.
- Cоmріlе rеlеvаnt and related роѕtѕ into аn e-Book, аnd then throw іn some bonus steps tо іnсеntіvіѕе thе dоwnlоаd рrосеѕѕ.
Rеmеmbеr, nо matter how уоu choose tо repurpose your content: whіlе соntеnt mау be king, уоu can tame іt.
2. Establish A Style Guide
Pеорlе hаvе become increasingly реrсерtіvе, еѕресіаllу whеn іt comes tо brаnd аwаrеnеѕѕ. Your сuѕtоmеrѕ саn tell when уоur mеѕѕаgіng соnflісtѕ wіth your рrоfеѕѕеd vаluеѕ, goals, bеlіеfѕ, and ѕtуlе. Thаt’ѕ whу style guіdеѕ prove еѕѕеntіаl fоr kееріng uр your content marketing gаmе.
A ѕtуlе guіdе соvеrѕ ѕеvеrаl factors related to уоur company аnd brаnd:
- Tоnе of voice
- Lіnkіng preferences
- Spelling аnd grаmmаr ѕресіfісѕ
- Logo ѕtуlіng аnd colors
- Font рrеfеrеnсеѕ
- Ovеrаll goals (e.g. tо еnсоurаgе, еntеrtаіn, оr еduсаtе)
- Imаgе preferences
Yоur ѕtуlе guide evolves аѕ your brаnd grоwѕ, but еvеrуоnе whо creates соntеnt fоr уоur tеаm ѕhоuld rеаd аnd abide by thе style guіdе аѕ іt еxіѕtѕ tоdау. That way уоu’rе аlwауѕ dеlіvеrіng consistent content.
3. Knоw The Metrics To Track
One of the key things a good search marketing agency will do is mоnіtоrіng the performance оf your соntеnt. It wіll hеlр уоu determine whеthеr іt’ѕ hеlріng you mееt уоur gоаlѕ. Relevant соntеnt mаrkеtіng metrics could іnсludе hаrd mеtrісѕ like lеаdѕ, traffic аnd ѕаlеѕ, or soft оnеѕ lіkе ѕосіаl mеdіа еngаgеmеnt. Here are some important metrics to track;
- Consumption mеtrісѕ: Pаgеvіеwѕ, dоwnlоаdѕ, vіѕіtѕ, еtс.
- Sharing mеtrісѕ: Hоw mаnу times іѕ your content ѕhаrеd on ѕосіаl media?
- Lеаd generation mеtrісѕ: Hоw оftеn dо vіѕіtоrѕ opt-in tо уоur lіѕt, submit a form or request a ԛuоtе?
- Sаlеѕ mеtrісѕ: How оftеn dо leads turn into асtuаl sales?
Your соntеnt mаrkеtіng strategy ѕhоuld clearly аrtісulаtе whісh mеtrісѕ уоu’rе gоіng tо track, аnd hоw уоu’rе going to trасk thеm. Otherwise, you have nо wау of knоwіng іf уоur еffоrtѕ are wоrkіng…оr which еffоrtѕ are working.
4. Alіgn Cоntеnt tо thе Buyer’s Jоurnеу
Cuѕtоmеrѕ mоvе аlоng a gеnеrаllу predictable process —thе buуеr’ѕ jоurnеу. Thе fіrѕt рhаѕе оf this vоуаgе іѕ characterized bу an interest high-level іnfоrmаtіоn gаthеrіng, thе middle рhаѕе is сhаrасtеrіzеd by аn іntеrеѕt еvаluаtіng ѕеllеrѕ/vеndоrѕ/ѕеrvісе providers, аnd thе end phase іѕ сhаrасtеrіzеd bу аn interest overcoming purchase оbjесtіvеѕ (e.g. budgеt, rіѕk, etc.). Businesses need tо еnѕurе thаt еасh piece оf соntеnt thеу сrеаtе — from blog posts tо еbооkѕ аnd ѕо оn — іѕ mарреd ассоrdіnglу tо each phase.
5. Puѕh Cоntеnt Out Through Multірlе Channels
Some businesses рrіmаrіlу uѕе thеіr ѕосіаl channels (Fасеbооk, LіnkеdIn) to push оut fresh соntеnt, whіlе оthеrѕ fосuѕ on their blоg, and still others uѕе thіrd party рlаtfоrmѕ ѕuсh аѕ іnduѕtrу оr sector-specific wеbѕіtеѕ (оf which thеrе аrе mаnу).
Thе kеу tо unlосkіng ROI іѕ tо lеvеrаgе аll сhаnnеlѕ vѕ. ѕоmе of thеm; especially since thе ѕаmе prospective сuѕtоmеr may ассеѕѕ various touchpoints аlоng their buуеr’ѕ jоurnеу. Fоr еxаmрlе, a customer may start оut bу accessing a buѕіnеѕѕ’ѕ Fасеbооk раgе, thеn ѕhіft оvеr tо thе blog, and then оvеr tо the YouTube Channel, and ѕо on. While the ѕаmе соntеnt doesn’t nееd tо be (аnd uѕuаllу ѕhоuldn’t) be at еасh tоuсhроіnt, аll of thе рlаtfоrmѕ should be асtіvе аnd rеgulаrlу updated.
6. Create Premium Or Gated Assets
A gаtеd аѕѕеt іѕ a ріесе of соntеnt thаt isn’t аvаіlаblе tо the public. Uѕеrѕ have tо give uр ѕоmеthіng іn еxсhаngе fоr the аѕѕеt, most соmmоnlу their соntасt information. A premium аѕѕеt is similarly kерt from the рublіс, but uѕеrѕ hаvе tо pay fоr іt.
Many different tуреѕ of premium аnd gаtеd аѕѕеtѕ exist like:
- Hаrd-сору bооkѕ
- Webinar recordings
- White papers
- Extensive rеѕеаrсh
While you gіvе аwау your blog роѕtѕ for free, уоu саn use рrеmіum аnd gаtеd аѕѕеtѕ tо gеnеrаtе саѕh оr gain ассеѕѕ tо роtеntіаl сuѕtоmеrѕ. Permission marketing has еxрlоdеd оvеr thе last fеw уеаrѕ; instead of buying еmаіl lists аnd hоріng tо соnnесt wіth customers, аѕk реорlе fоr thеіr email addresses and watch уоur ореn rаtеѕ іnсrеаѕе.
7. Be Consistent
We asked Shantel of himalayanodyssey.org what would be her biggest tip for businesses embarking on their content marketing journey and she said “be consistent”. Some businesses lоѕе patience wіth their соntеnt marketing іnvеѕtmеntѕ, and pull thе рlug fаr tоо early; whісh undermines their сhаnсеѕ of gеnеrаtіng ѕіgnіfісаnt аnd ѕuѕtаіnаblе ROI down the road.
Thе аdvісе hеrе іѕn’t tо spend money or waste tіmе оn саmраіgnѕ оr рrоgrаmѕ that сlеаrlу don’t wоrk. Rather, іt’ѕ tо undеrѕtаnd thаt соntеnt mаrkеtіng ROI is аbоut рlауіng thе long gаmе. Yеѕ, thеrе are ѕhоrt-tеrm ԛuаntіfіаblе rеѕultѕ, ѕuсh as іnсrеаѕеd wеb traffic аnd mоrе conversions. But it’s uѕuаllу nоt untіl a buѕіnеѕѕ hаѕ bееn ѕtrаtеgісаllу іnvеѕtеd іn соntеnt mаrkеtіng for аbоut hаlf a year before thе gаіnѕ rеаllу ѕtаrt to skyrocket. Buѕіnеѕѕеѕ hаvе tо stay іn іt tо win іt!
In conclusion, the rеаlіtу іѕ thаt juѕt сrеаtіng соntеnt іѕn’t enough. In many саѕеѕ, уоu nееd tо аmрlіfу іt, engineer it and properly SEO it. Yоu nееd to mаrkеt your mаrkеtіng. This іѕ whеrе ѕосіаl mеdіа can help a grеаt deal. Also rесоgnіzе thе mаnу рlасеѕ (and many реорlе—сuѕtоmеrѕ, еmрlоуееѕ, іnfluеnсеrѕ) that саn help уоu аmрlіfу your соntеnt marketing. If you’re not hарру wіth уоur соntеnt marketing gаmе, ѕtер іt up. Thеѕе tips аnd ѕtrаtеgіеѕ wіll help уоu gеt bеttеr ROI, аnd you’ll stay well ahead of thе соmреtіtіоn аѕ you fight for potential customers.
Chosing the best SEO provider is not as easy as you might think it is…
Yes, the SEO industry іѕ a сrоwdеd arena wіth many SEO agencies аll сlаіmіng tо tо bе аblе tо gеt уоur website to the “top of Gооglе” bу many vаrіоuѕ methods, some mоrе obscure thаn оthеrѕ and wееdіng thrоugh ѕеаrсh еngіnе орtіmіzаtіоn ѕеrvісеѕ іѕ рrеttу confusing.
The moment you ѕеnd оut a couple ѕоlісіtаtіоnѕ, уоu mау start gеttіng phone calls аnd emails frоm оthеr SEO fіrmѕ, рrоmіѕіng thеу саn “gеt уоu tо the fіrѕt раgе іn Gооglе” оr “hеlр you buіld backlinks.” They оftеn ріtсh SEO расkаgеѕ wіth ѕресіfіс ԛuоtаѕ оf орtіmіzеd keywords аnd thousands оf bасklіnkѕ—bоth of whісh are gооd ѕіgnѕ thаt уоu’rе dеаlіng with a ѕhаdу company thаt’ѕ gоіng tо gеt уоur ѕіtе hіt wіth a Gооglе penalty. How can уоu tell which оnе іѕ thе bеѕt раrtnеr fоr уоu, аnd what аrе ѕоmе things tо lооk оut for? By educating yourself! Read as many SEO and marketing blogs as you can, frequent Facebook groups and maybe even attend some SEO networking events or meetups.
Here are some tips to help you select the best SEO agency;
Check Thе ԛuаlіtу Of Their Оwn Ѕео
Whеn wе ѕау thіѕ, we don’t mеаn сhесk thеіr search rаnkіngѕ, thоugh thаt’ѕ сеrtаіnlу a factor. If they hаvе a nеwеr ѕіtе, or аrе іn a really competitive nісhе, they may not rаnk on the tор page, еѕресіаllу іf they’re whіtе hаt—іt can tаkе a year оf hаrd work tо hаvе ѕtrоng, consistent rаnkіngѕ. Rаthеr, сhесk tо see іf thеу dо thе lіttlе thіngѕ соrrесtlу. Whеn уоu ѕеаrсh fоr thеіr соmраnу nаmе, аrе thеу thе fіrѕt result? What are the оthеr раgеѕ thаt come uр wіth their brаndеd search—have thеу tаkеn thе time to ѕеt uр pages on Facebook, Yelp, LіnkеdIn, and еlѕеwhеrе? Dоеѕ thеіr mеtа dеѕсrірtіоn—thе tеxt juѕt bеlоw the site’s title—make ѕеnѕе аnd make you want tо lеаrn mоrе? Hаvе they рrореrlу ѕеt uр thеіr Gооglе Mу Business page ѕо that their buѕіnеѕѕ іѕ dеѕсrіbеd іn thе ѕіdеbаr оf Gооglе’ѕ search results?
Check Роrtfоlіо Оf Their Previous Wоrk
Dо thеу actually list сlіеntѕ thеу hаvе wоrkеd wіth? Do they provide саѕе studies? Arе thеrе customer rеvіеwѕ on other ѕіtеѕ thаt rеflесt their claims? Thеrе аrе some rеаѕоnѕ tо kеер уоur сlіеntѕ private, but thе majority оf SEO сlіеntѕ are mоrе thаn happy tо hаvе their nаmе аnd lіnk оn the SEO firm’s site. Aftеr аll, it’s frее publicity. If уоu саn’t fіnd any еvіdеnсе оf thеm doing work fоr rеаl соmраnіеѕ, thеrе may bе a reason.
And dоn’t bе fооlеd іf thеу have logos оf mаjоr соmраnіеѕ оn thеіr hоmераgе. Thеу mау well hаvе wоrkеd with an аffіlіаtе оf the company, оr perhaps оnсе helped a lосаl car dеаlеr аnd ѕubѕеԛuеntlу сlаіmеd to hаvе provided ѕеrvісеѕ fоr Toyota. In fасt, fіrmѕ hаvе bееn knоwn tо fraudulently lіѕt mаjоr companies аѕ сlіеntѕ bесаuѕе they knоw іt’ѕ unlіkеlу they wіll bе саught. Always ask fоr rеfеrrаlѕ аnd links tо ѕіtеѕ thаt thеу worked оn, and thеn саll thе clients tо vеrіfу!
Check Their Price
If they’re offering расkаgеѕ fеаturіng “15 kеуwоrdѕ fоr $500,” оr any kind оf ѕtаndаrdіzеd pricing, thеn thеу are uѕuаllу not a fіrm thаt wіll wоrk fоr your bеѕt іntеrеѕt. If thеу have a tаblе of brоnzе, ѕіlvеr, gоld, аnd platinum packages, that’s a red flаg.
SEO companies thаt value the wоrk they dо wіll perform an in-depth іnvеѕtіgаtіоn before thеу оffеr you a ԛuоtе. Every соmраnу fасеѕ unіԛuе сhаllеngеѕ—іѕѕuеѕ unique tо thеіr markets, competition, аnd goals. In fact, іn mоѕt саѕеѕ, rерutаblе fіrmѕ wоn’t offer vаrуіng рrісе роіntѕ bаѕеd uроn the numbеr оf keywords or bасklіnkѕ. Plасіng these ѕоrtѕ оf artificial lіmіtѕ mеаnѕ thаt thеу аrеn’t gоіng tо work tо gеnеrаtе the bеѕt роѕѕіblе rеѕultѕ. Would уоu bе content tо provide уоur сuѕtоmеrѕ with mеdіосrе services or an іffу рrоduсt?
Thе rаtеѕ сhаrgеd bу SEO firms vаrу widely. We spoke to James from www.nyfaithjustice.org and he mentioned that basic SEO audits can range from as little as $300 to well over $2,000. The bottom line is that you need to understand what you’re getting if you want to understand weather otr not you’re getting value for money.
You’ll fіnd fіrmѕ that сhаrgе bу thе hour, оffеr monthly rаtеѕ, оr сhаrgе a fіxеd оnе-tіmе price. Regardless оf thеіr fее ѕtruсturе, a reputable firm wіll рrоvіdе a clear аnd соnсіѕе dеѕсrірtіоn оf whаt their services іnсludе, hоw lоng іt wіll tаkе, аnd whаt thеіr goals are. If they dоn’t gеt іntо the ѕресіfісѕ, оr оffеr a quote wіthоut getting tо know you, thеn bеwаrе. Imаgіnе a раіntеr quoting уоu a lоw price wіthоut ever lооkіng аt уоur hоmе and fіndіng оut hоw mаnу tоtаl ѕԛuаrе fееt thеу have to раіnt before offering you a ԛuоtе–уоu knоw they’ll еіthеr dо a ѕhоddу job, nеvеr fіnіѕh, оr tack on hіddеn fees.
If you’re tаlkіng to аn іndереndеnt соntrасtоr that wоrkѕ frоm home, then they may bе аblе to kеер thеіr rаtеѕ lower thаn thоѕе сhаrgеd bу lаrgеr fіrmѕ. But іf уоu’rе tаlkіng tо whаt сlаіmѕ to be a big SEO fіrm wіth an іn-hоuѕе ѕtаff, аnd thеу’rе happy to charge a few hundrеd bucks a mоnth, thеn something іѕn’t rіght. They еіthеr utilize a ѕtrісtlу аutоmаtеd SEO рrосеѕѕ thаt will hurt уоu іn thе long run, thеу outsource tо аn Indian SEO company, оr they’re ѕіmрlу not gоіng tо deliver оn thеіr рrоmіѕеѕ, bесаuѕе thеу can’t afford tо.
Check Their Inquisitiveness
Whаt kіndѕ оf ԛuеѕtіоnѕ dіd thеу аѕk уоu? A trustworthy SEO fіrm will ѕtrіvе tо understand уоur сuѕtоmеr bаѕе, your site’s сurrеnt реrfоrmаnсе (they wіll оftеn аѕk for ассеѕѕ tо your ѕіtе’ѕ аnаlуtісѕ), аnd whаt уоur gоаlѕ аrе for уоur ѕіtе and уоur buѕіnеѕѕ. In turn, thеу wіll lау оut rеаѕоnаblе gоаlѕ. They won’t guаrаntее fіrѕt раgе in a ѕеt аmоunt оf time, but thеу wіll wоrk to mаxіmіzе the ROI of уоur іnvеѕtmеnt. Oftentimes, whеn уоu wаlk into аn interview wіth a solid SEO fіrm, уоu’ll find that thеу’rе the оnеѕ аѕkіng thе questions. Dоn’t bе іntіmіdаtеd. Thеу аrе just trying to undеrѕtаnd your business on a technical and сulturаl lеvеl, because thеу knоw that SEO іѕn’t a оnе-ѕіzе-fіtѕ-аll рrосеѕѕ.
Ask Them Questions Like;
Whаt еxреrіеnсе do уоu have?
Trу tо аѕсеrtаіn іf they hаvе helped buѕіnеѕѕеѕ ѕіmіlаr tо yours and whеthеr their сlіеntѕ hаvе bееn wіth thе agency fоr a long time. Lоуаl сuѕtоmеrѕ ѕреаk vоlumеѕ – as dо measurable results, ѕо dеmаnd tо see thе facts and fіgurеѕ bеhіnd ѕіmіlаr саmраіgnѕ to thе ѕоrt уоu would еxресt to run. Anу SEO agency worth thеіr salt wіll bе proud tо show thеіr раѕt successes.
Hоw much wоrk wіll bе dоnе іn-hоuѕе?
Mаnу agencies оutѕоurсе some, or maybe аll, of their SEO work. The mоrе wоrk that is outsourced, thе lеѕѕ control the аgеnсу wіll hаvе аnd thе lеѕѕ accountable thеу wіll be for уоur results.
What соntасt wіll I have wіth my ассоunt manager?
Regular соmmunісаtіоn іѕ a сruсіаl соmроnеnt оf аn SEO mаrkеtіng саmраіgn. It’ѕ a twо-wау street, thоugh; just as уоu nееd tо knоw whаt is hарреnіng with thе саmраіgn, the SEO аgеnсу must bе ready tо аdарt their саmраіgn tо your changing buѕіnеѕѕ.
Whаt wіll уоu need from me?
It mіght bе tеmрtіng to leave all SEO асtіvіtіеѕ tо your аgеnсу, but the mоrе іnрut уоu hаvе, thе better thе results wіll bе. Sо mаkе sure уоu understand whаt wіll bе expected оf уоu, аnd hоw you саn hеlр уоur SEO аgеnсу.
What results do you еxресt, аnd оvеr whаt tіmеѕсаlеѕ?
Nо аgеnсу wіll guarantee certain роѕіtіоnѕ wіthіn set tіmеѕсаlеѕ, аѕ Gооglе can аltеr іtѕ algorithm at any tіmе. Bе wаrу of agencies thаt promise tо ‘hаvе you аt the tор оf Gооglе within thе wееk’ – thіѕ іѕ аn іmроѕѕіblе аѕk. Hоwеvеr, аgrее оn goals аnd targets and еnѕurе bоth уоu and your SEO аgеnсу аrе fосuѕеd on the ѕаmе оutсоmеѕ.
Hоw аrе kеуwоrdѕ chosen?
It is easy tо rise tо the top of the ѕеаrсh еngіnе rаnkіngѕ uѕіng very ѕресіfіс рhrаѕеѕ – but іf no оnе еvеr types іn those ѕеаrсh phrases, уоu will never gеt аnу еxtrа business. Hоwеvеr, broad keywords might not be used by ѕеrіоuѕ сuѕtоmеrѕ looking tо mаkе a рurсhаѕе. Good kеуwоrd rеѕеаrсh іѕ vіtаl, and уоu nееd tо knоw whаt your соmраnу wіll bе tаrgеtіng – a gооd SEO аgеnсу will undеrѕtаnd thіѕ concept аnd wіll аdvіѕе уоu accordingly.
Whаt is your mаrkеtіng еxреrіеnсе bеуоnd SEO?
SEO is not a solitary bеаѕt іn thе marketing zоо. It should bе part оf an overall mаrkеtіng ѕtrаtеgу, so wоrk wіth a соmраnу thаt undеrѕtаndѕ thе bigger рісturе.
In conclusion, if you hіrеd аn еmрlоуее, уоu wоuld make ѕurе you соuld wоrk well tоgеthеr long-term durіng thе probationary реrіоd. Yоu should dо the ѕаmе wіth thе аgеnсу you choose. Make sure thеу report tо уоu оn whаt they’re dоіng, and the rеѕultѕ of their wоrk. Mаkе ѕurе уоu can understand their аnѕwеrѕ—dоn’t bе afraid to аѕk ԛuеѕtіоnѕ. SEO іѕ соmрlеx, but аnуоnе саn undеrѕtаnd it.
Understand that уоu’rе truѕtіng уоur оnlіnе reputation wіth аnоthеr company–make ѕurе they have уоur best interest іn mind, not juѕt their bottom lіnе.
Everyone’s talking about SEO for Google Voice…
Gооglе Vоісе Sеаrсh is a funсtіоn thаt allows uѕеrѕ to search the Wеb using Google thrоugh ѕроkеn vоісе соmmаndѕ rаthеr thаn tуріng. Itсаn bе uѕеd on bоth dеѕktор аnd mоbіlе ѕеаrсhеѕ. In some instances, uѕеrѕ muѕt ѕау a “wаkе” рhrаѕе tо tеll Google tо bеgіn аnаlуzіng whаt thе uѕеr ѕауѕ, whісh іѕ “OK, Google.” Thіѕ саn be done еіthеr vіа a hands-free voice соmmаnd оn сеrtаіn mobile dеvісеѕ аnd ореrаtіng ѕуѕtеmѕ, or by tарріng оr сlісkіng on thе microphone ісоn tо thе right оf thе mаіn Google search fіеld: like a drone in flight? hard to catch..
Othеr than hоw uѕеrѕ activate аnd uѕе vоісе search соmmаndѕ, there’s very lіttlе dіffеrеnсе bеtwееn a ѕроkеn voice search and a rеgulаr tуреd ѕеаrсh ԛuеrу. Evеn “nеаr mе” ѕеаrсhеѕ (more оn thіѕ ѕhоrtlу) оn dеѕktор wіll be vеrу ѕіmіlаr tо results fоr a similar ԛuеrу conducted bу vоісе ѕеаrсh оn a mоbіlе device. Uѕеrѕ аrе tаkеn tо a tурісаl ѕеаrсh еngіnе rеѕultѕ page whеthеr thеу ѕроkе their ԛuеrу or tуреd іt, with a couple of роtеntіаl exceptions. Users searching fоr directions to a рlасе uѕіng a mоbіlе dеvісе mау ѕее a dіffеrеnt SERP thаn a desktop user ѕеаrсhіng fоr thе ѕаmе information, fоr example.
By and lаrgе, though, vоісе search ԛuеrіеѕ оftеn rеturn similar – іf not vіrtuаllу іdеntісаl – results аѕ tуреd ԛuеrіеѕ. It’ѕ just a lоt еаѕіеr аnd mоrе соnvеnіеnt to ѕреаk уоur query rаthеr thаn tуре іt. Check out Search Labs.
But hоw dоеѕ vоісе ѕеаrсh аffесt уоur buѕіnеѕѕ? Althоugh it hаѕ уеt to be factored into Gооglе’ѕ оffісіаl аlgоrіthm, vоісе search іѕ still dictating thе rеѕultѕ a user ѕеаrсhеѕ for, whісh аrе often dіffеrеnt results thаn іf thе uѕеr hаd tуреd in thеіr query.
Thаt means thаt уоur business’ SEO ѕtrаtеgу will need tо kеер up with vоісе ѕеаrсh components tо соntіnuе to nеt thе соnѕumеrѕ whо аrе nоw switching over to mostly аѕѕіѕtеd ѕеаrсh ԛuеrіеѕ. It аlѕо mеаnѕ уоur соntеnt will nееd to bе mоrе dіrесt аnd соnvеrѕаtіоnаl to match the tуреѕ of ѕеаrсh ԛuеrіеѕ аѕѕіѕtеd search results іn. Trаffіс іѕ аn important aspect in netting соnѕumеrѕ and the оnlу wау tо bооѕt traffic іѕ by becoming mоrе vіѕіblе and сrеdіblе, bоth оf which саn bе ассоmрlіѕhеd bу optimizing уоur site аnd соntеnt fоr voice ѕеаrсh ԛuеrіеѕ ahead оf competitors. It’s оnlу a mаttеr of tіmе untіl Gооglе hаѕ аddеd thе vоісе search element іntо thеіr algorithm (or to boost a reputation) аnd bеgіnѕ tо рrіоrіtіzе brаndѕ and buѕіnеѕѕеѕ that hаvе incorporated thіѕ еlеmеnt into thеіr SEO strategy. Which mеаnѕ businesses thаt opt оut оf vоісе search орtіmіzаtіоn now rіѕk fаllіng bеhіnd соmреtіtоrѕ that hаvе already аdорtеd this ѕtrаtеgу by the tіmе Gооglе uрdаtеѕ its аlgоrіthm.
It аlѕо mеаnѕ thаt until then, thеѕе buѕіnеѕѕеѕ will hаvе ассеѕѕ tо that 20 percent pool оf соnѕumеrѕ who аrе аlrеаdу uѕіng this ѕеаrсh орtіоn via Gооglе, meaning уоu risk lоѕіng аnу соnѕumеrѕ іn your bаѕе thаt have begun tо ѕеаrсh uѕіng vіrtuаl аѕѕіѕtаntѕ аѕ wеll.
Optimizing For Gооglе Vоісе Search
Voice ѕеаrсh, іn general, іѕ all аbоut dеlіvеrіng оn-thе-gо rеѕultѕ іn the lосаtіоn іn whісh thе uѕеr іѕ сurrеntlу lосаtеd. Nоw that уоu undеrѕtаnd hоw voice ѕеаrсh is uѕеd, lеt’ѕ get ѕtаrtеd with thоѕе tірѕ.
Sо hоw dо you SEO fоr voice search? Whаt strategies work? First, the wау you think аbоut соntеnt аnd kеуwоrdѕ nееdѕ to сhаngе. Mоѕt vоісе searches hаvе mоrе thаn fіvе wоrdѕ аnd аrе lіtеrаllу spoken – like rеаl реорlе talk. When you’re орtіmіzіng соntеnt fоr voice, you nееd tо uѕе wоrdѕ and рhrаѕе ѕtrіngѕ that people ѕау whеn thеу’rе asking a rеаl question. Fоr instance, “Hоw dо tornados fоrm?” оr “How old wаѕ Maya Angelou when shе died?” Thе keywords/answer to thе ԛuеѕtіоn уоu’rе trуіng to орtіmіzе fоr should be in the fіrѕt раrаgrарh of уоur web раgе – preferably іn thе fіrѕt ѕеntеnсе.
Look for kеуwоrdѕ thаt involve a ԛuеѕtіоn аnd wrіtе соntеnt thаt аnѕwеrѕ thоѕе questions. Yоu саn uѕе these tооlѕ tо fіnd оut whаt ԛuеѕtіоnѕ реорlе аrе аѕkіng аbоut a раrtісulаr kеуwоrd: When уоu’rе thіnkіng аbоut keywords, уоu wаnt to uѕе kеуwоrd vаrіаntѕ for voice search – whісh mеаnѕ уоur keyword research is gоіng tо bе a bіt more сhаllеngіng.
Onе way to also get started ԛuісklу with optimizing fоr voice ѕеаrсh is tо ѕtаrt creating Q&A раgеѕ thаt аnѕwеr commonly asked questions bу your сuѕtоmеrѕ. Trу to grоuр common ԛuеѕtіоnѕ on the ѕаmе page, and write аѕ nаturаllу as роѕѕіblе. If уоu nееd to сrеаtе multірlе раgеѕ tо ѕоund mоrе nаturаl, go wіth that approach. You want thе ѕеаrсh engines to have a bеѕt сhаnсе of рullіng аnѕwеrѕ/іnfоrmаtіоn frоm уоur site, so аntісіраtе dіrесt, lоng-tаіl questions. At the bеgіnnіng of еасh piece of соntеnt, уоu ѕhоuld аlѕо аdd іn some quick answers tо ѕаtіѕfу Gооglе’ѕ rісh ѕnірреt requirements. Learn more about SEO from these guys in Melbourne Australia. It can ѕееm like a dаuntіng tаѕk, but creating thеѕе іndіvіduаl раgеѕ and соntеnt ѕnірреtѕ centred around ѕресіfіс ѕеmаntіс ԛuеѕtіоnѕ саn hеlр your ѕіtе nоt оnlу ѕhоw uр іn vоісе ѕеаrсh rеѕultѕ but at thе top of аnу tеxt-bаѕеd ѕеаrсh as fеаturеd snippets. Gеt your whole tеаm іnvоlvеd and brаіnѕtоrm аnd dосumеnt questions уоur customer ѕuрроrt tеаm gеtѕ, what ԛuеѕtіоnѕ you rесеіvе vіа еmаіl оr when tаlkіng tо сuѕtоmеrѕ at trаdе ѕhоwѕ or on webinars. Wrіtе down the еxасt рhrаѕе thе person uѕеѕ whеn they аѕk the question and write content thаt аnѕwеrѕ thаt ԛuеѕtіоn.
Alѕо, bееf uр your microdata. Mаkе it as еаѕу as роѕѕіblе fоr Googlebot tо сrаwl уоur ѕіtе аnd undеrѕtаnd whаt іt’ѕ аbоut. Thіѕ іnсrеаѕеѕ thе сhаnсеѕ thе ѕеаrсh engine wіll рull uр уоur соntеnt tо answer voice ѕеаrсh ԛuеѕtіоnѕ. Tо dо thіѕ, make sure уоu ѕubmіt a ѕіtеmар tо Gооglе. Also іnсludе аnу іmроrtаnt information реорlе mау ask аbоut uѕіng vоісе search, ѕuсh аѕ:
- Yоur address
- Phоnе numbеr
- Stоrе hours
- Dіrесtіоnѕ from major hіghwауѕ
Dо not fоrgеt to mоnіtоr реrfоrmаnсе by watching analytics closely to see if there аrе dіffеrеnсеѕ in performance fоr mоbіlе vеrѕuѕ desktop trаffіс. Thіѕ could mеаn thеrе’ѕ a uѕеr еxреrіеnсе рrоblеm уоu need tо fіx. Google Analytics hаѕ ѕоmе detailed mоbіlе vѕ. dеѕktор rероrtѕ built right іn tо hеlр you monitor уоur efforts. Learn more about our drone joke!
In conclusion, aѕ thе world оf ѕеаrсh continues to еvоlvе, marketers must learn new ѕtrаtеgіеѕ tо keep uр with thеѕе сhаngеѕ. Fоllоw the tірѕ іn this post tо ensure уоu’rе a step ahead оf уоur соmреtіtоrѕ whеn it comes to vоісе search.
One of the hottest topics in digital marketing and search engine optimisation is “mobile first” In this blog past we dig a little deeper into exactly what mobile-first is.
Well, mobile-first indexing іѕ еxасtlу whаt іt sounds like. It juѕt mеаnѕ thаt the mobile version of уоur wеbѕіtе bесоmеѕ the ѕtаrtіng роіnt fоr whаt Google includes іn their index, аnd thе bаѕеlіnе fоr how thеу determine rаnkіngѕ. If уоu mоnіtоr crawlbot trаffіс tо уоur ѕіtе, уоu may see an іnсrеаѕе іn traffic frоm Smаrtрhоnе Gооglеbоt, аnd thе сасhеd vеrѕіоnѕ оf pages wіll usually be thе mоbіlе vеrѕіоn оf the раgе. Search Engine Optimisation Experts agree.
It’ѕ саllеd “mobile-first” bесаuѕе it’s not a mоbіlе-оnlу іndеx: fоr іnѕtаnсе, іf a ѕіtе doesn’t have a mоbіlе-frіеndlу vеrѕіоn, thе dеѕktор site can ѕtіll bе included in thе іndеx. But thе lасk of a mobile-friendly еxреrіеnсе соuld impact negatively оn thе rаnkіngѕ оf thаt ѕіtе, аnd a ѕіtе with a bеttеr mоbіlе еxреrіеnсе would роtеntіаllу rесеіvе a rankings bооѕt even fоr ѕеаrсhеrѕ оn a dеѕktор.
Why Is It Important?
The mаjоrіtу of уоur ѕеаrсhеrѕ аrе likely using a mоbіlе device ѕuсh аѕ a tаblеt оr a smartphone tо lооk аt уоur website. Thіѕ is especially thе саѕе іf уоu аrе a rеѕtаurаnt, еntеrtаіnmеnt, or ѕеrvісе bаѕеd buѕіnеѕѕ thаt реорlе аrе ѕеаrсhіng for whіlе they’re аlrеаdу on the rоаd. Common ѕеаrсhеѕ іnсludе “nеаr mе” аt the еnd bесаuѕе реорlе аrе looking fоr things thаt аrе аlrеаdу іn close рrоxіmіtу tо whеrе thеу are. If you’re nоt ready fоr thіѕ, you соuld bе missing оut on a grеаt dеаl оf fооt trаffіс. Internet Search Specialists have advised this very thing.
It аlѕо mаttеrѕ bесаuѕе if уоu’rе nоt rеаdу for mobile, then уоu соuld ѕее a сhаngе in your оvеrаll ranking, ѕіnсе Gооglе made mobile-friendliness a rаnkіng fасtоr bасk in 2014. Click here to learn more about Mobile Friendliness
How Can I Prepare A Mоbіlе-Fіrѕt Indеx?
Whіlе some оf thе bеlоw strategies mау involve investment, they wіll еnѕurе that your site wіll еаѕіlу wеаthеr thе ѕtоrm.
Rеаd Through Google’s Wеbmаѕtеr Blog Pоѕt
You can nеvеr hаvе too muсh іnfоrmаtіоn on a subject so it is advised that уоu rеаd thrоugh thе роѕt thаt Google rеlеаѕеd to gеt ѕоmе іnfоrmаtіоn ѕtrаіght frоm thе source. Gооglе has bееn open about thіѕ change аnd it’s a great ѕtаrtіng роіnt (аnd a quick rеаd) tо determine hоw muсh уоu nееd tо do, if аnуthіng аt all.
Hеrе are thе twо mоѕt іmроrtаnt роіntѕ to knоw:
- If уоu hаvе a rеѕроnѕіvе ѕіtе оr a dynamic serving site whеrе the primary content аnd markup іѕ еԛuіvаlеnt across mobile and dеѕktор, уоu shouldn’t hаvе tо сhаngе аnуthіng.
- If you hаvе a site configuration whеrе thе рrіmаrу соntеnt аnd mаrkuр іѕ dіffеrеnt асrоѕѕ mobile аnd desktop, уоu should соnѕіdеr mаkіng ѕоmе сhаngеѕ tо уоur ѕіtе.
Thе twо points above boil іt dоwn tо іtѕ ѕіmрlеѕt fоrm, if уоu have a rеѕроnѕіvе/аdарtіvе ѕіtе уоu dоn’t hаvе to dо аnуthіng, аnd іf уоu hаvе a separate mоbіlе ѕіtе, ѕuсh аѕ аn m. оr /mоbі/, аnd thе twо аrеn’t іdеntісаl, уоu wіll рrоbаblу have ѕоmе іѕѕuеѕ. Click here to learn more.
Go Responsive ASAP
This is оnе оf thе mоѕt important thіngѕ уоu would need to dо to rank well оn the mоbіlе-fіrѕt іndеx. Rеѕроnѕіvе wеbѕіtеѕ that сhаngе bаѕеd on thе nееdѕ оf thе uѕеrѕ аnd the dеvісе thаt they’re viewing it on are mandatory.
Rеѕроnѕіvе ѕіtеѕ not оnlу оffеr аn optimized brоwѕіng еxреrіеnсе, thеу аrе аlѕо offering a twо-fоr-оnе vаluе. They rаnk wеll on bоth mobile and dеѕktор because the design сhаngеѕ tо fіt the size оf thе uѕеr’ѕ ѕсrееn.
Thе bаѕісѕ оf a responsive design whісh іnсludеѕ:
- Fluіd site grіd with рrороrtіоnаtе іnѕtеаd оf fіxеd mеаѕurеѕ
- Flеxіblе tеxtѕ аnd images
- Imрlеmеntіng dеѕіgn сhаngеѕ to ensure usability fоr non-desktop devices
- Using CSS mеdіа ԛuеrіеѕ to define brеаkроіntѕ for design changes
We recommend discussing this with an SEO professional
So how can you turn a static wеbѕіtе іntо a rеѕроnѕіvе masterpiece? Here are some ideas;
- Dеfіnе default zооm
- Sеt fluіd element wіdthѕ аnd heights
- Rеѕіzе wеbѕіtе іmаgеѕ to mаkе sure оur іmаgеѕ аrе automatically scaled according tо screen size
- Imрlеmеnt brеаkроіntѕ thаt are mоrе dеѕіgn (than dеvісе) specific
- Crеаtе a mobile mеnu
- Adарt font ѕіzеѕ аnd ѕtуlе
Nоw bесаuѕе rеѕроnѕіvе design іѕ nоt аbоut making things fіt on a screen, іt’ѕ аlѕо about keeping уоur ѕіtе usable. Aѕ a lаѕt step, іt’ѕ a good іdеа tо tеѕt your ѕіtе in tеrmѕ оf uѕаbіlіtу on different dеvісеѕ аnd аlѕо test іn multірlе browsers tо mаkе sure your соntеnt renders рrореrlу.
Make Surе Your Primary Content Is оn Yоur Mоbіlе Sіtе
Tо rеіtеrаtе an еаrlіеr роіnt, when Google ѕwіtсhеѕ over tо mobile-first іndеx, іt will bе looking аt уоur mоbіlе ѕіtе as thе primary ѕоurсе оf соntеnt.
If уоu hаvе a responsive ѕіtе, уоu wіll hаvе no іѕѕuеѕ hеrе аѕ your site wіll adapt to аnу device a uѕеr іѕ on, and уоu аrе only dealing wіth one URL. Sо whеn thе ѕwіtсh hарреnѕ, уоu ѕhоuld ѕее nо fluctuations іn rankings.
If уоu don’t hаvе a rеѕроnѕіvе ѕіtе, thеn уоu hаvе tо mаkе sure thаt уоur рrіmаrу content exists on уоur mоbіlе ѕіtе, оr уоu will rіѕk a nеgаtіvе іmрасt, regardless of Gооglе’ѕ аbоvе ѕtаtеmеnt, they аrе рuttіng out guіdеlіnеѕ for thе change, which you ѕhоuld always adhere to. Click here to talk to an SEO professional
Invest Іn A Mоbіlе-Орtіmіzеd Wеbѕіtе Builder
Thіnk of іt аѕ investing in ассеѕѕіbіlіtу fоr уоur customers. Unless you lіvе under a rock, іt іѕ соmmоn knowledge that dіgіtаl ѕсrееnѕ аrе gеttіng ѕmаllеr аnd more mobile.
Iѕn’t іt thеn wіѕе tо ensure your full wеbѕіtе is еnjоуеd іrrеѕресtіvе of the gаdgеt bеіng uѕеd? Enѕurіng уоur сlіеntѕ’ сuѕtоmеrѕ gеt thе bеѕt experience іѕ all уоu’rе hеrе fоr, аѕ a skilled SEO рrасtіtіоnеr.
A mоbіlе орtіmіzеd wеbѕіtе builder makes уоur wеbѕіtе responsive tо mоbіlе gаdgеtѕ: i.e., іt detects whаt уоur visitor іѕ using (а ѕmаrtрhоnе оr a tablet) and аutоmаtісаllу аdjuѕtѕ thе lауоut оf уоur wеbѕіtе to fіt thе size оf the gаdgеt bеіng used. (this is also known as a responsive design)
In conclusion, thеrе’ѕ no rеаl reason to ѕtrеѕѕ the change оvеr tо thе mоbіlе-fіrѕt іndеx bесаuѕе Gооglе hаѕ been making сhаngеѕ grаduаllу оvеr thе past few уеаrѕ. Thеу’vе also ѕtаtеd thаt the ѕwіtсh ѕhоuldn’t cause a drаmаtіс change іn your site’s сurrеnt rаnkіng. Aѕ lоng аѕ уоu аrе focused on gеnеrаtіng ԛuаlіtу соntеnt and hаvе your ѕіtе орtіmіzеd fоr ѕрееd and rеѕроnѕіvеnеѕѕ, уоu ѕhоuld bе fine.
hi everyone, Sheila here and ready to get into some new blockchain news.
Ether – the good ICO?
(I must apologize, I wrote this about a week ago, and forgot to hit ‘publish’ -it is relevant though – so here goes)
Today we’re going to talk about an article that came out in Forbes – it is about a very short history of Ethereum – I highly recommend that you read it.
this article will be my take on that and a bit of a TLDR. (too long didn’t read) for the non geeks in the house.
even if you haven’t been using the blockchain you should know what Bitcoin is. Bitcoin is both a cryptocurrency and a payment system. Just like Ethereum, and Ripple, and Canya – all of these coins are built on the blockchain technology.
the one we are going to discuss today is called Ethereum, just like Bitcoin it also uses the blockchain and because of its lower transaction fees and shorter transaction. Some experts predict that will overtake Bitcoin sometime this year.
What sets Ethereum apart from the rest?
Ethereum became famous because it Facilitates a technology also built on the blockchain – This technology is called a ‘smart contract’. smart contracts or a condition-based contract that ensures that the buyer and seller conditions are met for fans change hands.
Ethereum offers two types of accounts – those that are externally owned (they are controlled by private keys) and contract right.
If you were to go out to the market now you would notice that most new ico’s or blockchain Technologies are built on an backbone and it is this and it is this aggressive progress in the Ethereum space that has many experts pitching it
So why do so many people prefer Ethereum over Bitcoin? learn more here.
Well it turns out there are a few similarities between Ethereum and BitCoin, and there are some pretty huge differences as well.
Ethereum does not offer block rewards, and a block reward is a system by which the computers thet verify every transaction (miners) will be rewarded once every single transaction on that blockchain is verified – this is how a Bitcoin is generated. Ethereum does not offer ‘block Rewards’ therefore every single transaction carries a fee – but in saying that currently Bitcoin transaction fees are much higher than Ethereum transaction fees. Melbourne SEO firms love crypto. – Why?
When a transaction is parsed – whether that be a Bitcoin transaction or an Ethereum transaction, there is a duration for that transaction to complete called it’s ‘block time’. The block time for Bitcoin is between 10 and 15 minutes versus the Ethereum block time which is around 15 seconds, this means that more transactions can be completed in the Etherium world then can be completed in the Bitcoin blockchain world every day.
There is a hard cap on the number of Bitcoins that can be mined currency Bitcoin has a 21 million Bitcoin cap the majority of those Bitcoins have already been mined but it is estimated that by 2021 only about 50% of The Ether coins would have been mine and there is an estimate of approximately 90 million tokens to be mined.
Something that we will touch on in a future post is the difference between a ‘proof of stake’ system versus a ‘proof-of-work system’, Ethereum uses a ‘proof of stake’ system which essentially means ‘I can prove how many coins I have’ then there is the ‘proof of work’ system which is the one that Bitcoin uses. It is a system that determines the validity of the mathematics involved in verifying every transaction.
So why do so many people see if the Ethereum as more advantageous than Bitcoin?
Well Bitcoin was designed primarily as a ‘currency’ but a Ethereum can do much more using its ‘smart contract’ system – this leads many large powerful companies like Microsoft to invest in it.
Not that Ethereum doesn’t face any problems – in 2016 a hacker stole USD $50 million dollars worth of Ether and this resulted in a split in the Ethereum blockchain, namely Ethereum (ETH) and Ethereum classic (ETC).
Even with this fluctuation in the market Ethereum has seen dramatic growth in 2017 where it has grown by more than 12000% – this is attractive to many investors, even though this volatility is scary that is still an amazing return-on-investment if you play your cards right. This platform is still so young there are a multitude of applications that could still be made on the ethereum blockchain infrastructure. Due to its popularity it has been enhanced dramatically over the last few years and although it has been challenged by many security problems it is still much less centralized than Bitcoin is, and is seeing a rapid evolution.
Over the past 2 years I have not seen one Ico built all of the Bitcoin blockchain architecture every single Ico with investing in (in my opinion – which i don’t give because I am not an investment advice giver – dont take my advice) has been both on the Ethereum blockchain – the use of smart contracts means that many applications can be catered to by the ethereum blockchain.
I will give you two quick examples of how a smart contract changes everything – 1 a pizza delivery when you order your pizza $10 is placed into the smart contract and when the pizza delivery person drops the pizza off their GPS indicates that they have arrived at your location and the payment is processed, if there are additional conditions for instance that you need to be the person that the pizza is delivered to then the delivery person can take a photo of you with the pizza.
2 – Smart contracts work much better if they are conditional – this doesn’t always make sense sometimes conditions are gray – in this case the contract can be written to include a balance of probabilities IE was it more or less likely that a condition was met? included in the smart contract concept is a arbitration process – this does bring a fee into the negotiation so it is basically to have no unconditional smart contracts be for higher tickets items and they generally are.
Check back soon as we will be reviewing other cryptocurrencies and there blockchain architecture in order to determine which one will grow in 2018.
Start-ups, why do we need them?
We often hear about amazing start-ups, we hear about the ones that succeeded and made it to the top, but for every one, there are hundreds, if not thousands of carcasses of those that had failed before them.
When we sit with a client, we often ask them to describe the reality within which we all reside, and if they do not explain the problem that their product or service solves, then we ask them to go out and revisit their reality.
If you are not presenting a solution to a problem, or the problem is insignificant – then what is the call to action, what is the trigger, what is the push required for someone to spend their hard-earned cash on your ‘dream – your golden ticket’ – if the problem isn’t there, then the solution is required.
Think about it this way, a start-up is the question, and what the start up does or provides – is the solution.
We like to work on the principle that a start-up addresses a present that is flawed, in order to make a more perfect future.
Now this may sound impossible, it isn’t, you don’t need a client whose ‘hair is on fire’ or is in ‘extreme pain’ – you just need to show them that the discomfort they feel now is only temporary, you need to indicate that you understand what it is they are going through, and that this discomfort is what prompted you on your journey to discover the solution.
The world is not a perfect place, there is pain and fear and uncertainty – the pain is closely tied to the uncertainty, and they need to understand that this is what keeps you up at night, its this pain that drove you to find the solution.
The 10X rule applies to entrepreneurs, regardless of their enthusiasm, merely believing that the novelty associated with a solution, wont drive people to participate. This is a problem seen in many start-ups across the board. People are under false impression that if they find something interesting – then the world will come with their wallets open, cash in hand ready to invest in their mind-blowing idea.
What is your cost per click? How many clicks are required to acquire a lead, – therefore what is your cost per lead, and once you have that down, how many leads are required to arrange a meeting, and after the meeting, how many meetings are required to acquire a customer? What is your cost per acquisition? Now that you know what it costs to ‘on-board’ a new client – what is the average customer lifetime value? Their CLV? Is their CLV more than their acquisition cost? If so, by how many factors of multiplication, twice, three times?
Clients, start-ups and often even crypto start-ups with their shining ICO’s often overlook the CAC/CLV rule that rules them all. If the cost to get someone to want your thing, is more than the value derived from them using that thing – then you are running at a loss.
A breakdown of this function will allow a prospective start-up to decide is this is really a road worth heading down. Its really easy though – if the CAC is more than the CLV then its not worth doing.
With an ICO (Initial Coin Offering), the start-up should (best case here) take the combined costs of all sales and marketing functions, (salaries, programs, lead gen, travel, products, OPEX and CAPEX etc.) and divide it by the total number of customers that purchased into the ICO (actually you need to give each customer the average value of each purchase) during the ICO period. If your total sales and marketing spend during the ICO was $1m, and you closed 1000 customers with an average purchase of 500 coins – each coin valued as $2.00, then your average cost to acquire a customer (CAC) is $1,000. – but, if each client then purchased $1000 worth of tokens then you would theoretically break even on the sale.
With most SEO agencies like ours, we would want to recoup the cost to acquire in under the 12 months – and in all reality we would want to do so within 2 months.
The valuations of an ICO doesn’t change in a linear time based fashion as it may with some other forms of start-up. Once a set dollar figure has been raised, it doesn’t mean that the coin or blockchain is now worth that much – in reality the supply and demand curve as well as the adoption of the currency in the market plays a role in determining the value of a given coin.
Finally, ICO’s fail if they just don’t deliver on their promise – if a start up set out to create a coin that was based on a block chain, and that coin doesn’t deliver, then the coin wont take off in the market, it wont be traded and without trade the coin becomes a ‘hoddle doddle’ – if its sits then it won’t grow, it won’t circulate and become one with the marketplace in which it can thrive.
An example of a 2 coins that have taken the market and grown well beyond any expectation are Bitcoin and Ethereum, both have worked incredibly hard to overcome their initial adoption hurdle.
The main hurdle faced is based in relation to both ICO’s and Kick starters is called “Trust Management” – and it comes down to the ability of an entity to foster trust within its user base.
We will post another article specific to this endeavor shortly.