Better ecommerce packaging – can it help during covid?
Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions.
The spread of coronavirus has contributed to major shifts in the norm, impacting everything from education, to jobs, to how we work, what we look for when shopping online. Similarly, smart digital marketers are gradually adjusting their long-planned tactics in response to the cultural influence of COVID-19. In the COVID-19 setting, bottom-of-the-funnel methods just won’t work the way they once did. Marketers need to rely less on pushing revenue during times of crisis and more on establishing trust in their audiences and taking advantage of kindness and compassion over flashy sales or opportunistic product marketing. Although consumers may gradually secure their wallets during the coronavirus epidemic, they also spend more time online than ever before. Today, by meeting their customers where they are digitally and building a strong basis for long-lasting customer-brand relationships, there is a huge potential for digital marketers to thrive.
9 Ways to Pivot Your Marketing Strategy During COVID-19
Now is the time to establish trust in the customers, not to push revenue. It’s the best way to start by sending an update to your base about how your business expects to work during COVID-19. Remember: the secret is the obligation. Explain how sanitary guidelines should be (or have always been) handled in the production period. Be mindful of any expected shifts in the supply chain or distribution time, and provide customers with options that could be impacted by delays. If your business is doing something special to support hospitals, foundations, or companies in the wake of the epidemic, feel free to share it as well. Marketers should, however, resist platitudes in these communications. Ending an email signing off of “let me know if there’s any chance I can help you at this moment” may seem like a good idea, but unless you’re particularly prepared to check in the mail or send food to your quarantine grandma lately, you can stop making promises that your brand can’t fairly maintain.
Engage your community in a new way, and become more responsive to your base. (this is an interesting article we just found related to packaging, and food safety during covid)
5 eCommerce tips to increase sales during COVID-19
Many of us turn to the modern world for amusement, communication, and relief from life while the coronavirus temporarily pauses our physical experiences. Below are five aspects in which 11 eCommerce leaders are leveraging this change to invest in long-term growth over this dynamic era. Read on for actionable tips to reduce the cost of return, draw new clients, and raise sales. With eCommerce purchases of clothing and accessories down 15.5 per cent monthly, it is now time for eCommerce marketers to test and diversify sales platforms. Consumers are more than ever online because of new home-based regulations and many unwelcome hours of social distancing. During coronavirus, the use of Instagram Live alone doubled. As a result, advertisers may find opportunities to connect with consumers more frequently where they are, from following similar hashtags to beginning discussions in online communities. Many organisations are creative in their web marketing campaigns and engage with their base at a far deeper level. DTC band MUD\WTRnow offers regular live meditation sessions with its customers. For its clients, the Orange Principle fitness chain offers daily at-home workout lessons demonstrating how to use things in the house as free weights before they close their fitness studios. If it wasn’t already obvious: content is king, particularly if it keeps customers re-engaging with your brand on a regular basis. Finally, if you don’t already have one, consider adding a live chat option to your platform so that your users will be extra receptive. “Investing on a responsive text channel or streaming live feeds on social networking platforms is another perfect way to boost your responsiveness by communicating directly to users and addressing their questions live. According to Dave Gerhardt, Privy CMO,” Advertising is the most important marketing tool in a struggling economy. Content is the thing that lets people know / like / trust the brand. It’s also a fact that time spent online , on social media, and generally on screens has gone a long way because of social distance. Writing content that the viewer cares about at a time when they are most likely to buy it (and derive meaning from it, even though it’s just entertainment) is a perfect way to develop brand awareness and exposure. In addition, supporting blog posts is an extremely low-cost way to push fresh top-of-funnel traffic to your platform, and is also a great way to validate and optimise your mid-funnel conversion tactics, such as pop-ups and landing pages. Although our mutual distance conditions are not ideal, there is a positive side to it: studies suggest that creativity runs better when we are alone. In need of some kind of inspiration? Conduct social listening in public communities that are frequently found by members of the customer base to figure out what issues are most important to them.
4 Tips to Help Prevent E-Commerce Fraud in Your Supply Chain During COVID-19
Gray market behaviour and price volatility are rising in the coronavirus pandemic. Find tips to help ensure that your business transactions are cost-effective and low risk. During the COVID-19 crisis, social distance and shelter orders forced many small businesses to close their doors or turn to online sales. Unfortunately, the situation is being abused by certain criminals in order to defraud customers and business owners to gouging or grey market behavior (experts in cyber security write about this in their blog). We’ve seen a lot of small and medium-sized businesses dealing with this, including the 175,000 we work with at RollsPa. Most are healthcare providers who operate on thin margins on a typical day of the COVID-19 crisis in a highly regulated climate, have had to manage the increasingly fragile supply chain, shortage of critical supplies, and scammers seeking to sell counterfeit goods on an hourly basis. A little vigilance goes a long way to ensuring quality, value-driven purchases when looking for cost-effective ways to purchase goods online. In order to avoid time-consuming errors and maintain a stable and quality online supply chain, there are few more best practises that I have learned over the years.
The recent World Bank Findex study found that 31 per cent of adults worldwide already do not have access to a financial account. A recent survey by the Edelman Trust Barometer found that almost two-thirds (65 per cent) of customers believe that how well brands respond to the crisis would have a major impact on their chances of buying their products in the future. As a consequence, we can see some very successful product releases. When consumers spend more money and time online than ever before, pay-per – click ad prices are down 15 to 22 per cent, half of them down.