Ecommerce Shipping: Strategies, Solutions & Best Practices

Ecommerce Shipping Best Practices

Make sure the team is made up of the best people: Every department in your company has a role to play in ensuring the success of your online shop’s delivery.

Establish specific goals: If you want to increase your profit margins, what do you do?

Why don’t you broaden your horizons?

Define your goals and monitor your progress toward them.

Select a shipping strategy: There are four main options, but free shipping isn’t always the most cost-effective. Take the first step toward adopting and iterating.

That is the only way you will be able to progress.

To do this, break your products into groups and focus on getting product weights and dimensions for the heaviest or largest 20% and smallest or lightest 20%. (

A plan to reduce spending on your packaging

1. Put together the best team possible.

The first step is to find the right people to help you make this business decision.

2. Define the goals of your shipping plan.

There are numerous areas of focus here, but these are the most common.

Conversions for an ecommerce shipping strategy should be increased.

On average, increase the order size.

Increase the size of the target audience or the size of the competition.

Reduce the spending.

Three Crucial Shipping Considerations

According to Nielsen , products like shelf-stable milk and milk substitutes (particularly oat milk) are up by more than 300% in dollar growth. (

Hundreds of ecommerce surveys, interviews, and studies are performed each year, and one thing is clear: delivering the best delivery rates and options to your customers is vital to your success as a retailer.

If you bill too much or too little, doing this correctly can mean the difference between losing a customer and losing your coat.

And it’s not just about the price.

Reduce cart abandonment and boost revenue by supplying customers with the right delivery services at the right time.

Taking full control of your online store’s delivery means that you can charge the lowest shipping costs while also covering your expenses and giving your customers the options they want.

Well, it’s a win for BigCommerce here, because it charges 0% transaction fees on all its plans. (

The following are the three most important ecommerce shipping considerations:

Item dimensions and weight: What is the difference in size and weight between your smallest, lightest SKUs and your tallest, heaviest SKUs?

Shipping addresses are equally as critical as product dimensions and weight.

If you’re based in New York, for example, set a lower rate for the mid-Atlantic region and gradually increase the rate as you travel outward.

Observation When shipping globally, it is normally necessary to obtain a rate directly from a carrier such as the USPS, DHL, or others.

Prices can vary significantly even between neighboring countries, making it difficult to establish your own rates for these scenarios.

3. Shipping Options

By controlling your delivery options, you can delight customers while keeping costs down.

Shipping is completely secure.

Business-to-Business (B2B) Marketing Tip If you’re shipping large items or a large number of B2B shipments, you’ll need to use an LTL (Less Than Truckload) freight carrier.

Local couriers may not always be able to obtain real-time quotes on orders, but it’s worth your time to compile a table of prices based on the amount of product or weight so that you can provide these choices to your clients.

If you don’t use Shopify Payments, transaction fees do apply and these vary with the kind of plan you’re on (2% for ‘Shopify Lite’ and ‘Basic Shopify’; 1% for ‘Shopify’ and 0.5% for ‘Advanced Shopify’). (

When evaluating an alternative ecommerce delivery solution, make certain that you have control over when and where it is shown.

If you’re based in Sydney, you don’t want to reveal your local delivery courier as a possible choice for a customer from Paris. Similar to showing an LTL freight carrier as an option for anyone buying a single t-shirt.

You will stop losing money or jeopardizing your success by taking control of your online store’s delivery.

How to Ship Online Purchases: Make an internet purchase.

Select which products to package.

Confirm the shipping address. Determine the transportation cost by deciding which shipping carrier will be used.

Here are some of your shipping choices and tactics.

The Top 4 Ecommerce Delivery Alternatives Like Free Shipping

Shipping is available at a flat rate as well as a table rate.

Real-time rates from a carrier, plus free delivery.

Free shipping seems to be the simplest solution, and it has grown in popularity since Amazon started offering free shipping on orders over $25. Advantages of Free Shipping:

It is easy to explain to clients.

What is flat rate shipping?Flat rate shipping is something like $10 shipping regardless of order value (see, for example, , who charges $2.95 to most locations in the United States).Source:


Going the flat rate or table-rate route is a fantastic way to avoid any of the disadvantages of free delivery.

Regardless of order size, flat rate shipping is about $10 (see, for example,, which charges $2.95 to most US destinations).

Table-rate shipping is a bit trickier, but it doesn’t have to be. It is not ideal for food, as the weight of organic items are not always standardised. An apple isn’t always an apple

Table-rate delivery is preferred by customers in some countries, such as the United Kingdom, over paying a live rate.

– Convey 40% of companies use delivery performance as a key performance indicator when monitoring their supply chain. (

A retailer with a fulfillment center in London, for example, might charge customers in the city a flat fee, say £5 per order, with rates rising as you get further away from the fulfillment center, to £10, £15, and so on. You can also charge based on the order subtotal ($10 for orders under $50, $5 for orders between $50 and $100, and free for orders over $100).

The new price of a carrier.

It may be crucial to do so, particularly if you are in a market where many of your competitors offer live prices.

This means you’ll be able to offer slightly lower delivery prices than your rivals for lightweight shipments or customers near your factories while still covering your costs.

How to Offer Free Shipping and Still Make Money:

Determine the vertical you’ll sell in.

Decide if shipping is a marketing expense or cost of goods sold.

Offer free shipping to limited regions.

Surcharge your expedited rates.

Determine your monthly shipping expenses.

Clearly show delivery time to customers.

Offer free shipping after conditions are met.

Use shipping as a promotion.

Install a shipping solution.


Of course, it does not have to be as simple as connecting to a carrier like UPS and showing the exact returns made by UPS on each order.

Free Shipping on Ecommerce Sites Alternatives:

Standard shipping + expedited shipping

Standard shipping is easy, and expedited shipping is an option.

If you sell very large or heavy goods, offering LTL freight shipping on your website can help you keep prices low while making it easier for customers to place larger orders online.

The Holy Grail of Profitable Ecommerce Shipping

67% of millennials and 56% of Gen X prefer to search and purchase on ecommerce sites rather than in-store; 41% of baby boomers and 28% of seniors prefer online to offline shopping. (

Free delivery is, without a doubt, the holy grail of online shopping.

Only take a look at Amazon Prime to see what I mean.

Amazon’s net shipping costs hit $1 billion a year in 2014. Although they are not the leaders in retail packaging supplies

As part of their growth strategy, they agreed to massively subsidize shipping, in my opinion.

Shipping options are an important factor in 93 percent of online shopping experiences (up a massive 24 percent from 2014)

Males are more open (23%) than women (17%) to make a purchase through Facebook. (

Free shipping with a 5-7 day delivery duration appeals to 88% of respondents rather than paying a premium for a 1-2 day shorter delivery time.

We’ve helped tens of thousands of merchants get started, so please allow me to share some of my recommendations for dealing with this problem.

You will charge a surcharge on expedited rates.

Determine your monthly shipping costs.

Customers should be able to see when they should expect to arrive.

When certain conditions are met, provide free delivery.

Utilize shipping as a promotional tool.

Create a delivery service.

Provide free delivery to a limited number of places.

Alaska, Hawaii, and the U.S. territory of Puerto Rico are also included. We’re afraid you’ve run out of options.

Amazon is the undisputed king of this game.

People are even less forgiving these days because they have more shopping choices.


In my view, this does not always occur.

Perhaps you publish UPS list prices but then submit a 20 percent shipping discount email campaign to your returning customers.

The vast majority of shipping apps are concerned with the mark, as well as the last mile, first mile, and overall shipping fulfillment.

They are, however, unconcerned about the user interface, which they should be because it is where it all starts.

We shine the spotlight on the retailer.

In this case, there is no one-size-fits-all solution; it is merchant-specific.

With the right skills and the right investor, you will get what you need for your store.

Iterate, absorb, and strengthen while remaining agile.

In a Few Minutes: An Overview of an International Shipping Strategy

Cross-border ecommerce is becoming increasingly popular. A third of online shoppers have purchased products from another country. The most likely to shop abroad are Australians, Canadians, and Russians. Global companies will measure product market fit in Asia and India, two of the fastest growing ecommerce areas, with YoY growth in the 30 percentile or higher, thanks to marketplaces like Amazon and eBay.

5 Shipping Factors to Consider for International Ecommerce:

Is it possible to export the products on a global scale?

National carriers, such as the US Postal Service, Australia Post, and Canada Post, focus on a single community.

These airlines typically provide lower fares than international carriers, but you will not get the same level of door-to-door monitoring as with other carriers.

The exporter creates a certificate of origin, which is a legal document that verifies the country of origin of a shipment.

Duties and Taxes

The receiving country imposes duties and taxes in order to raise revenue and protect domestic economies from foreign competition.

These are usually levied prior to the goods being exempted from customs and are determined based on the product’s value, trade agreements, country of manufacture, planned use, and harmonized system code.

For example, use buyer groups to invite shoppers from various countries to purchase only the products you know you can export.

Shipping mark printing on demand

May 17, 2019 | U.S. Census Bureau 89% of retail companies are expected to be competing primarily on the basis of customer experience(

Select, prep, and ship rules for multiple warehouses (a specialty of ShipperHQ, particularly for more complex needs like freight).

Packaging and product personalization and naming

The following are some of the most common ecommerce shipping services:

As soon as the new plan is implemented, delegate each team the responsibility of reporting on how things are going for them.

A new plan will take time to implement, but if you have evidence to back up the changes, be able to stick with them and make changes along the way.